- Joined
- Apr 19, 2019
Except all the publishers listed are doing exactly that, they're not aiming for their home market. Sega and Atlus have 70% of their sales in the west. Even publishers like falcom have directly said they're not making games for Japan because people around the world are more likely to buy their games. You're left with no real publishers of substantial size who are primarily favoring japan at this point.The Japanese will never not aim for their home market. That's like Hollywood not trying to sell to Americans. Japanese products are still made first and foremost with the home market in mind. That's true of companies in every nation. The key is to make something that appeals to the home market that can still find an international audience. JRPGs are a perfect example. They didn't' become popular overseas by becoming more westernized; the exact opposite in fact. Its their "Japanese-ness" that sets them apart. The truth is that Japanese targeted products tend to do better over here in America than they do in their home country (something even that fat fuck Jim Sterling had to point out). Chasing an international audience doesn't mean abandoning their own home grown audience.
Going "it's their Japanese-ness that sets them apart" isn't well a good description or a good understanding of what makes the games work. It's mechanics. There's been loads of very japanese games that have bombed in the states, just look at Yokai Watch. Final Fantasy 7 was the game that popularized JRPGs in the west and that game isn't visibly Japanese at all outside of maybe Wutai. Final Fantasy 7 has very good turn based mechanics, on top of a fairly sizable world you can explore with a lot of worthwhile content, that's what really gave Final Fantasy 7 it's success.
Mechanics are something that any company around the world can learn and adapt. Just look at the current state of Wild Hearts, it's a better twist on the monster hunter genre and seems to have everything down pat where series like Toukiden, Dauntless, Freedom Wars, and God Eater all failed. And the game is being made by EA and Omega Force.
There's also the fact that Final Fantasy 14 was saved because Yoshi P demanded that his staff play and familiarize themselves with World of Warcraft because the original version of 14 had godawful MMO mechanics because everyone on the staff were only familiar with non-wow MMOs. So all the quality of life changes to the genre that were added to 14 and made it a global hit were all ones originally developed outside of Japan.
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