There isn't really anything revolutionary on the market though, real talk. If the game looks like it's worth 60 bucks(which for the most part it does, looking at the professional reviews and some of the folks I follow on youtube certainly seem to think so as well), then they can price it at 60 bucks. Look at the recent CoD's, do they look like they're worth $60/$70? Fuck no, they all look the same, especially after MW and Warzone. Look at the recent sport games, all they do for the most is update the roster and remove features that the older games have yet sports bros still buy the game full price.