“Until we get over a billion in sponsorship, I won’t be happy. We should be playing where the NBA and the NFL are playing. It’s been an incredible journey. It’s been a fast journey, but there’s an enormous upside, both in inventory, categories, and to your point, renewal and pricing. WWE, you know, was, as my CFO likes to put it, it was religion for Vince. He just didn’t want to commercialize the venue for the most part. The mat was clean, you know, the ropes were clean. There just wasn’t a lot of signage or activation because advertisers don’t just want to put their banner up there anymore. They want activation. We specialize in that at UFC and we’re going to bring that same strategy to the WWE and there are no rules. We’re gonna take the right opportunity to make sure brands from all walks, shapes and sizes get the kind of exposure they’re looking for when it comes to our audience. Which is at the WWE specifically, very diverse, 40% female and heavy family. … We won’t be walking into many advertisers or categories where we aren’t pitching both [UFC & WWE].”