The backlash against
Captain Marvel has reached a boiling point ahead of Friday's premiere, after star Brie Larson slammed the number of
white male movie critics reviewing her films - while others have taken issue with the
feminist marketing campaign behind Marvel's "
big feminist movie."
The ensuing flood of complaints against both Larson and Marvel Studios resulted in a
28% drop in box office projections, while popular movie review site Rotten Tomatoes made site-wide changes,
removing their "Want To See" feature from the website.
Larson's "Social Justice Warrior" (SJW)
supporters have branded the backlash as a classic case of misogyny; men who simply can't stand a strong female lead in a superhero movie - however this analysis falls short in light of the overwhelming popularity of hollywood productions such as the
Resident Evil, Alien and
Kick Ass franchises, not to mention the
Hunger Games, the
Fifth Element - and of course, badass heroine
Sarah Connor from the
Terminator series.
Enter the "Alita Challenge"
Combating the SJWs is a new social media campaign created by comic fans who just want to watch an agenda-free action movie. Dubbed the "
Alita Challenge" and operating under the hashtag #AlitaChallenge, moviegoers are encouraged to ditch Friday's premiere of
Captain Marvel and instead see
Alita: Battle Angel - an adaptation of the popular Japanese cyberpunk manga series
which features a female lead, yet doesn't include a "girl-power" agenda or feminist marketing. What's more, while
Alita star Rosa Salazar is no fan of President Trump, she hasn't denounced 30% of the US population.
In describing the Alita Challenge,
OANN's Jack Posobiec explains that Disney, which owns Marvel, has been cramming "SJW bullcrap" down people's throats - noting they "did it to Star Wars," and the Avengers - and now they're doing it with
Captain Marvel.
"
We're going to stop giving money to people who hate us," says Posobiec, who wants movie studios to leave their politics at the door.