Wu is getting stupider by the minute.
Wu 2018, because if not now, then when?
Let me pose a scenario:
It is late 2017 and the other candidates start to get their campaigns going.
Stephen Lynch is asked by an interviewer what he thinks about Brianna Wu, and Lynch utterly destroys Wu in half a sentence. Brianna, now faced with the fact that she can't simply sit on her ass all day, play vidya and occasionally tweet about Lynch having the cooties, tries to finally start her campaign going 'for real'. She suddenly realizes that of her 50k Twitter subscribers only a dozen lives in District 8, and only one or two of them care enough to show up when she finally has the town hall 'for real'.
Then something like this will happen:
The other people showing up are, for one, senior citizens, who have literally nothing better to do and who'll try all evening figuring out what the "snarling abomination trying to fake human emotions" is trying to say - since they care and know fuck-all about GamerGate or her abortion of a video game. There will also be one or two people in the audience, who actually care about politics and ask Wu some rather poignant questions. Wu will dodge all those questions, because she has no idea what those people are talking about. Finally some guy in the audience, who is in on the big joke that is Brianna Wu, will say something that contains the words "John Walker Flynt".
I don't know what will happen next, but it is going to be the most beautiful thing we'll see in a long time.
The next day Wu will have to deal with the fallout from that, and not only claim that she had been attacked by a hate-mob, but also that she is getting "serious death threats by the Alt-Right-4-to-8Chan-#GoombaGobbler Schutzstaffeltransenräumkommando" and needs to pull out of the race because of that, while hoping that she can somehow weasel away with the 2000 bucks she's gotten via her fundraisers.
Days later she will announce that Wu 2020 will be a thing.
TL;DR: It wouldn't surprise me that Wu tries to ride the campaigning train as long as she can. Much like her steam release.