As much of a push there is for "real women," women like seeing pretty women too. Harley Quinn, Elsa, Sailor Moon, heck even Barbie...all are gorgeous blondes who are extremely popular with ADULT women.
Disney initially dropped the ball on Frozen merchandise, one likely reason being they pushed Brave and Merida merchandise for months and months that didn't do so well and didn't want to repeat that. Merida is not really a looker. I've noticed that in the years since Brave came out, they've gradually given Merida more makeup, made her taller and more elegant, and made her hair a darker auburn and longer and more luxurious instead of an unruly mop like it's supposed to be. This initially caused some backlash with the usual suspects but I think they have moved that direction anyway. In fact they do this with all the princesses; Rapunzel at the parks has her long hair, and they tell little girls she had just enough magic to grow her long blonde hair back. The new Tangled series has Rapunzel growing her hair back. People just don't want to see Rapunzel with a plain brown bob, even though everyone on earth is 99.99% closer to looking like that.
Progressive groups push for plain/ugly/fat/"realistic" female characters all they want but when it comes down to it, people DON'T BUY THEM.
It's not even because they don't buy x thing in general. What people say they want and what they actually buy are very different, which is something I thought marketers knew, but in the last few years they seemed to have forgotten that and started listening to shit stirrers on twitter instead.
You want people to accept ugly/fat/realistic characters? Make 95% of the population achingly beautiful. People like what they can't have. They'll get bored of looking at each other in 50 years and want something different. Old, fat, ugly, disgusting. NEETs will become the new hunks.
Hahah, I'm just fucking with you. Nobody wants fat or ugly characters to look at. If the world was 95% beautiful, you'd still only see beautiful characters. Because nobody wants that shit. Characters with crazy features, but still beautiful would be popular.
Heck, this even works with the Marvel comics. Marvel is pushing hard for the diversity superheroines to be liked (Thorina, fat Squirrel Girl, trainwreck America Chavez, inshallah Ms Marvel), yet of all the new "affirmative action" heroines, only Spider-Gwen took off in massive popularity amidst fans. The pretty, blonde and blue-eyed girl who likes music, who wears a very feminine costume, and who is linked by her name to a beautiful, fashionable character of the Silver Age who was mostly associated with romantic stories in her hay-day (being Peter Parker's girlfriend, and her taboo affair with the villain of the story, Norman Osborn of all people!). Maybe it's an unconscious decision, but there's something in Gwen, old and new, that attracts people.
Maybe people do like beautiful, romantic characters and see them as proper escapism. It doesn't mean they're bad people, but there's a reason why some beauty standards have stood the test of time over others.
You mean the people who draw romance novel covers DON'T put Fabio with a fat, aging dumpy, old woman on their covers!? WHY DON'T THEY SELL GOD, WHY DON- Oh, wait, they do.
Nobody likes looking at fat and ugly people. Not even fat and ugly people. They may SAY they want this, but they just want the attention. They don't actually really want this and when they get it, it reminds them of how fucking ugly and fat they are. Nobody wants to fantasize about being themselves. Not even beautiful celebrities want to be themselves, which is why they act. And ugly people do not want to fantasize about themselves being ugly. Not even if they're with a pretty person. They WANT to be pretty with the pretty person. That's why the middle-aged, ugly housewife buys the romance novel and imagines herself as the beautiful woman on the cover. Mind you, this is for fantastical, pop-culture stuff, not art. Art is where people go to think, maybe sometimes fantasize. Here your characters can be ugly, or fat or not pretty, but they serve some purpose. The purpose of entertainment is to escape this fucking nightmare of existence. And people do not want to escape in the bodies of ugly people.
The truth of the matter is Social Justice and Political Correctness are just the modern version of Victorian ideals of disavowing human truths with a bit of a twist. Ugly human truths. That all people like beautiful people. That nobody is attracted to fat people. That fair skin is considered more beautiful, even in cultures not exposed to fair skin, is more beautiful than dark skin. That men and women are human and both can be cruel in the same and different ways. That sexuality and romance is natural and beautiful, sometimes dangerous, which is part of what makes it alluring. That all humans given the advantage of whites, would have been equally murderous and cruel. That skin color does not make one more innocent or guilty.
I find the case with comics, especially Marvel, to be extremely fascinating. You can see this ideology distilled into the purest form. Characters are basically sexless and romanceless. They are tumblrites in words and actions. They give these people EVERYTHING they ask for. Pointless diverse characters, characters with different sexuality, trans characters, fat characters, ugly characters....and nobody wants it, not even them. Because at the end of the day, we're all filthy fucking humans. No matter how hard they try to deny it.