So Jeff dropped the most recent trailer to his new business Jeffree Star Skin.
It's not a good trailer/video at all it's very infomercial compared to Fenty's video which is basically Rhianna teaching you the routine. It feels fake and somewhat desperate by comparison.
Now I personally have used Fenty Skin for over a year and price point-wise and quality it's good. It is the most accessible too which is Jeff's competition.
So the products
These products are heavily scented like mega with fruit extracts and there is not uniform scent. Fenty's is coconut and Barbados Cherry but it's pretty subtle
Going left to right
Make me melt makeup remover balm $32 raspberry and apple scents
Strawberry Water facial toner $28 strawberry water - this sounds horrible most if not all tone water is scentless
Morning Dew Hydrating eye cream $24 no scent but red algae etc
Strawberry Water clarifying cleanser $28
Magic Star Hydrating Moisturiser $28
Magic Star Face glow mister $25 face mist is a con
Repair and revive lip mask $16 this is the only product that interests me at all.
total $181
This took "years" apparently but it is very similar to Rare and Fenty's line that I am suss on that one. It's just unremarkable because it is all I expected, nothing that is really pushing boundaries. Companies fail when they get boring especially make-up companies. Look at Urban Decay, they've been in heat death for years now.
I will try it, I like companies that package a skin routine instead of these influencers saying buy x and y. The double cleansing approach is actually what is advised by dermatologists because it essentially rehydrates after the initial cleanse. I may try this but ordering online and not going to the store is a bummer but out of his launches, this is the one that is at least tempting.