It's a layered thing, like how the first chapter with the girl getting her hair cut is just sort of uncomfortable at first, but then you start to learn more about the hair god, how it was worshipped, and how its statue was desecrated. There's a few chapters that don't make sense until you've read a few more chapters, and the overall progression is tied the reader's gradually increasing understanding of what was happening. I can see why that would be annoying but I like that it makes things spookier in retrospect, like only finding out you survived a near death experience after the fact. It felt like it was gonna pick up in scale in that respect with everything layering into some bigger event with the hair god and some horrible reveal, we would get to see whatever fucked up thing was gonna happen after the psychic saw an upside down ghost over every house, but then he gave up and stopped releasing volumes. It's like if Uzumaki stopped before the town was really in danger.