Culture You Know What Johnnie Walker Needs? - GENDER EQUALITY!

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Johnnie Walker is now labeling some bottles of scotch as Jane Walker in order to support gender equality and to try to encourage more woman to drink scotch.
http://time.com/5175613/johnnie-walker-jane-walker/

Johnnie Walker is rolling out a female version of its iconic logo, an attempt to draw more women to the world’s best-selling scotch and acknowledge a broader push toward gender equality.

A limited U.S. edition of the whisky will have a striding woman on the label — rather than the traditional top-hatted man — and carry the name Jane Walker. Brand owner Diageo Plc is hoping the move widens the appeal of the product while celebrating women, said Stephanie Jacoby, vice president of Johnnie Walker.

“Scotch as a category is seen as particularly intimidating by women,” Jacoby said in an interview. “It’s a really exciting opportunity to invite women into the brand.”

Diageo isn’t alone in putting a female face on a traditionally male mascot. KFC, the fried-chicken chain run by Yum! Brands Inc., tapped country singer Reba McEntire in January to appear as Colonel Sanders in its latest marketing campaign.

The Jane Walker launch is the latest part of the brand’s “Keep Walking America” push, which began in 2016. The campaign is an attempt to speak to a broader audience, with ads spotlighting Latinos and veterans.

Scotch whisky volumes grew 2.1 percent between 2002 and 2017 in the U.S., according to the Distilled Spirits Council of the U.S., a trade organization. And Johnnie Walker has outpaced many competitors, growing 18 percent last year — boosted by a revival of cocktail culture.

Diageo, based in London, also is looking to increase female representation internally. Its board will be 50 percent women in April, Jacoby said. The company also is calling on advertising agencies to put forward at least one female director as part of any work pitch.

Jane Walker will appear on 250,000 bottles nationwide in March. For every bottle produced, Diageo is donating a dollar to organizations that promote women, including Monumental Women and She Should Run. While this batch of bottles is a limited run, this isn’t the last of Jane.

“We really see Jane as the first female iteration of our striding-man icon,” she said. “We like to think of our striding man and our striding woman as really walking together going forward.”
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thismanlies said:
Women who drink scotch are like women who play video games.

They don't care if it's marketed to them or not.
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This. My girl will fuck up a bottle of good scotch, and it's not because someone serves it to her in a cute glass with some frilly bullshit.

Tbh, I find it kind of sexist. I get that they're trying to be progressive, but it comes off as patronizing. As though women are these brain dead homunculi who can't figure out what they enjoy unless it's specifically branded with something pink or some such crap.
Like hey, maybe girls can work out what they like and just buy that like normal adults without too much issue. Maybe they don't need you to label it "Jane Walker" to suddenly realize "Whaaat? You're saying a woman can buy this gross blended rotgut too? Just like the menfolk? Wowie!"
 
Blackheart rum has a sexy pirate lady on the bottle, we need an alternative version with less tits and more beard, lest men feel too intimidated to drink it.
 
skiddlez said:
Blackheart rum has a sexy pirate lady on the bottle, we need an alternative version with less tits and more beard, lest men feel too intimidated to drink it.
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This is borderline experimental now. You're saying we market a rum, with a pirate theme, and a bearded pirate at that?

It'll never catch on.
 
Dr. Boe Jangles Esq. said:
This. My girl will fuck up a bottle of good scotch, and it's not because someone serves it to her in a cute glass with some frilly bullshit.

Tbh, I find it kind of sexist. I get that they're trying to be progressive, but it comes off as patronizing. As though women are these brain dead homunculi who can't figure out what they enjoy unless it's specifically branded with something pink or some such crap.
Like hey, maybe girls can work out what they like and just buy that like normal adults without too much issue. Maybe they don't need you to label it "Jane Walker" to suddenly realize "Whaaat? You're saying a woman can buy this gross blended rotgut too? Just like the menfolk? Wowie!"
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See that's the thing - women who drink "girly" drinks usually only drink light/occasionally.
Heavier drinks and copious amounts of it, can make women fat and ages their skin more rapidly. Any super "girly" woman is going to stay clear of it regardless of what it's called.

I just don't think Johnnie Walker's demographic are going to give a shit about any of that. They're going to drink it regardless of the name.
 
heathercho said:
See that's the thing - women who drink "girly" drinks usually only drink light/occasionally.
Heavier drinks and copious amounts of it, can make women fat and ages their skin more rapidly. Any super "girly" woman is going to stay clear of it regardless of what it's called.

I just don't think Johnnie Walker's demographic are going to give a shit about any of that. They're going to drink it regardless of the name.
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I'd actually disagree here. "Girly" drinks are typically the ones loaded with sugar and calories. Drinking neat whisky or even scotch and (club) soda is right around 100 calories a serving. The quintessential "girly" drink, the Cosmo, is about 212 calories with typical preparation, and a Moscow Mule is 320 calories and heavy on the sugar. Margaritas, mudslides...all these are calorie stackers. Basically, look at the Applebee's or TGI Friday's drink menu. Most anything on there is going to be terrible for you and age you faster.

All alcohol has the potential to be bad for you. But adding extra sugar and sweetness and such to it makes it immeasurably worse because it turns it into...more.
 
The Shadow said:
I'd actually disagree here. "Girly" drinks are typically the ones loaded with sugar and calories. Drinking neat whisky or even scotch and (club) soda is right around 100 calories a serving. The quintessential "girly" drink, the Cosmo, is about 212 calories with typical preparation, and a Moscow Mule is 320 calories and heavy on the sugar. Margaritas, mudslides...all these are calorie stackers. Basically, look at the Applebee's or TGI Friday's drink menu. Most anything on there is going to be terrible for you and age you faster.
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As I said, they don't drink them in large amounts - if they care about that kind of stuff.
Maybe it's not really an American thing to think that way.
 
It's considered expensive? Here a bottle of cheap scotch starts at 13 euro and Johnny Walker isn't much more than that anyway.
 
heathercho said:
As I said, they don't drink them in large amounts - if they care about that kind of stuff.
Maybe it's not really an American thing to think that way.
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I'm only hyperaware of drink calories because
I used to be fat. In addition to looking at the calories of the food I was eating I started looking at what I drank, too. I didn't drink sodas, but I cut beer fast due to the calories and carbs. However, I didn't have to cut out drinking entirely, as I could justify about 200 calories worth of whisky or gin in my diet combined with my exercise. That's the only reason I've put so much thought into it.

vertexwindi said:
It's considered expensive? Here a bottle of cheap scotch starts at 13 euro and Johnny Walker isn't that much more than that anyway.
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I don't think it's considered expensive, so much as overpriced. JW Black label (Red barely counts as whisky) is about $45 locally. The comparable Famous Grouse Smoky Black is $28, and I can get decent single malts like Glenfiddich 12 year for $30 and nice single malts like Laphroaig or Highland Park for $50.

It's hard to justify paying more than $30 for 750ml of blend that's cut with grain whisky.
 
CWCchange said:
Who drinks this shit? Laphroaig is infinitely better.
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Patrician tier taste friend. But you should not let people know what true scotsmen know. Can't have them buying the good stuff and leaving less for us. Why the fuck do you think Chivas and Johnny Walker get pushed so hard?
 
Dr. Boe Jangles Esq. said:
This. My girl will fuck up a bottle of good scotch, and it's not because someone serves it to her in a cute glass with some frilly bullshit.

Tbh, I find it kind of sexist. I get that they're trying to be progressive, but it comes off as patronizing. As though women are these brain dead homunculi who can't figure out what they enjoy unless it's specifically branded with something pink or some such crap.
Like hey, maybe girls can work out what they like and just buy that like normal adults without too much issue. Maybe they don't need you to label it "Jane Walker" to suddenly realize "Whaaat? You're saying a woman can buy this gross blended rotgut too? Just like the menfolk? Wowie!"
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Anyone who sells horrible vices to people will eventually market it specifically to women for whatever reason. Look at Virginia Slims. The world somehow needed a cigarette specifically marketed to women.
 
millais said:
:ghost: Ghost was freaking out about this during yesterday's broadcast. He feels personally slighted by trannified :bluelabel:
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man, ghostler sure takes his alcohol as seriously as his radio show about my little pony and how capitalism is evil
 
Why didn't Johnny Walker go for something less obvious than Jane.

Like Brianna for instance...
 
skiddlez said:
Blackheart rum has a sexy pirate lady on the bottle, we need an alternative version with less tits and more beard, lest men feel too intimidated to drink it.
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I saw Blackheart in a liquor store recently, shit was hilarious.

sexy_pirate_label.jpg sexy_pirate.jpg
 
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