while that poster is a complete and utter faggochino for implying 'drinking water is consumerist'
i did notice the whole "uwu stay hydrated" trend to come hand in hand with consumerism, although i think that has more to do with the wellness trend and fake positivity trend
yknow the "mental health" craze that comes hand in hand with the "adulting" phenomena
you can actually pinpoint when it entered common social vernacular when Chris Chan start telling people to stay safe and be positive and all that at the end of every post, it has a very recognizable language and pattern of behaviors, wherein every single one of those patterns alone (telling people to be "safe" and "positive", drinking water, remembering to take meds (lol), loving yourself, talking about being 'enough' and 'valid' and fantasizing about getting all bundly wundly like a smol burrito with some chocy milky...) every one of those aspects in and of itself is innocent enough, but together they make this particular culture