I have met my fair share of women who were not pagan but still thought rocks had magic properties, but more in the same way they had opinions on what color of clothing is flattering. They'd tell you quartz has clearing properties but if you asked literally why and how, they'd just kinda say I dunno it's got a ~~~vibe~~~ to it. They'd get facial massagers made of solid rose quartz because "rose quartz is good for your skin." How??? "I dunno, something about the resonance frequencies."
This is coming from "normie" people, not tumblr wiccans or lolcows.
To them it's just a consoom shiny object thing, without even a pretense of mysticism. And a subscription box isn't out there, I personally have a good handful of women in my life where I wouldn't be surprised if they got such a thing. I have a few family members that ALWAYS fall for the "first box ships free/highly discounted!!!!" thing, where they don't cancel it for a few months afterwards. They go, "Ohhhh, I forgot to cancel again, really wish I didn't get charged that money!" but then still don't cancel it. I am glad these same people are literally too stupid/lazy to open a credit card or brokerage account, lest they discover "free money." These are the people who will purposefully spend thousands extra, that they wouldn't have spent otherwise, on a card in order to get a airline miles or rewards points worth a few hundred max.