- Joined
- Aug 29, 2018
What is it with so many restaurants coming up with burgers that have nonsensical stuff on them like chips or onion rings?
I absolutely concur with the notion that chips or onion rings (or any kind of potato) does not belong in a burger or sandwich. But the answer to your question is easy: take whatever ingredients you already have in the kitchen and reconfigure them in a way you haven't done before, call it a new product, and charge a premium price for it. Taco Bell is especially notorious for this; they have taken the same refried beans, taco fillings, rice, and tortillas and spun them off in various configurations into about 30 distinct products, all of which taste pretty much the same. But almost all of the big chains have resorted to this depressing trick. It costs them nothing, but opens up a new revenue stream at least for a brief while. Or it just flops, but they lose nothing.