I remember that the Muslim character in the Norse books dismissed the Norse gods as simply being creations of Allah, and one of the Norse gods, I think Heimdall, even agreed with her. It was fucking disgusting and actually insulting, despite Riordan trying to be as woke as possible.
Of course it was.
But since it's the Norse pantheon- a set that is known, to the Woke sectors of American society, as being associated with white supremacy (apparently?)- it's okay. It's the White pantheon fetishized by Neo-Nazis, so it's okay if we offend them (while casually ignoring any legitimate, modern adherents to Norse religious practices/mythology.)
It's all about that Privilege Hierarchy, man: I sincerely doubt that Riordan would have the balls to apply those words to, say, the Hindu pantheon. His Hindu readers would eat him the fuck alive- or at least, they would if someone at Penguin Random House didn't tackle Riordan to the ground, duct-tape him to a chair, and give him a lightning-round history lesson on the formation of modern Pakistan and India.
It shouldve gone the DCU route where their are multiple pantheons but at diferent levels of the hierarchy (Old Gods, New Gods, the lantern corps embodiments, Demons and Angels, Highfather and Darkseid, Specter, Multiversal Beings, the Endless, and the Presence at the very top)
Honestly, I think that's something else that would have gotten nixed at the publishing level. To imply that there is
any sort of hierarchy to the various pantheons (beyond the exception I just mentioned with the Norse pantheon) is dangerous because
someone is going to get shit-face offended by it. To imply that the Hindu Gods are more powerful than the African Gods would be anti-black; to imply that the South American Gods are a sort of alien race mistaken for Gods would be "colonizing" and undermining the importance of Latino culture and religion; etc, etc, etc.
The DCU system works because it's been long-established and well-written, and the authors and artists were willing to take risks; risks that were considerably easier to take twenty years ago before you had to worry about being cancelled and having your "sins" spread all over the internet.
Rick Riordan lives in the here and now, and he has a line to toe just like J.K. Rowling does. If he makes a misstep, it's going to get blasted all over the internet and social media and he will be raked over the coals for it. The actual, tangible consequences might end up being negligible (he's gotten pretty big, so much like Rowling I don't think a bunch of pissy adults boycotting his books would make a difference) but a publisher isn't going to take the chance. Hell, if anything, the shit with J.K. Rowling would be a warning to a lot of publishers to keep their authors on a leash when it comes to what they write (and tweet).
YA went from "fun books for middle school kids" to being for and by womanchildren who despite being woke are almost always rich and white. Don't get me wrong they have always been there (think of the Livejournal Harry Potter fandom) but once they dominated the genre it became something that mostly appeals to Tumblrites.
...
technically, Riordan's books aren't filed as YA in a lot of retail stores. Maybe some places do, but most file them as Juvenile Fiction (Juvenile Fiction (8-13) and Young Adult (14-19), roughly). And you'll find that Juvenile Fiction is just as likely to be flooded with SJW fiction because- well, y'know- "life-saving representation for the children".
As for the flood of SJW shit in both categories, there's three problems here: Opportunism, Idealism, and Fanaticism.
There are Opportunistic Writers who cram woke shit into their stories because they know it will make them look good, not because they believe in it (J.K. Rowling's become a cautionary example of this). They're in it for the attention and the money, and the pat on the back they get for having the Right political views.
Idealistic Writers genuinely feel as though they want to be equal and give everyone "representation" and make everyone happy- right side of history, etc, etc. These are the writers that genuinely think that they're doing something good for their readers, even if they don't understand all the nuances of the politics going into it, when really all they're doing is feeding into the entitlement of a group of people that think everything and everyone should kowtow to them.
Fanatic Writers are the lunatic SJW cultists like Alex Gino that
fucking apologize for where they live/have lived because the land was "unceded" by the Native Tribes that lived there before colonization. They are the first to call themselves out on their own privilege, and the first to flog themselves and grovel for forgiveness when they make a misstep.
Of these three, I suspect Riordan is the Idealistic Writer. I don't think he's just doing it for money, and I don't think he's doing it because he's slaughtered the goat and been inducted into the cult of SJW. I think he genuinely wants to give "representation" to his readers, and he probably takes his cues from social media as to how to do that. Allowing other authors to contribute to his universe with their own books kills two birds with one stone: It's one less book (or series) for him to research and write, and he's getting credit for giving a voice to "marginalized voices and cultures".
Based on my own observations at my workplace, though, I don't know how much the kids are biting at the new stuff. The original Percy Jackson series still sells like hotcakes, in no small part because it was the original and the best known (and, if I'm reading the room right in this thread, the best written). But Magnus Bane, Trials of Apollo, the miscellaneous books written by other authors for his universe?
Meh. I don't see them selling
nearly as well. They make a stir when they first come out, and then they kinda just taper off and become less popular.
Riordan may not be going broke, but going woke doesn't seem to be bringing him in that much more money from what I can see.