Nobody's got a market report showing that the TAM of wokies is billions of dollars and concluding, "You know, if we just go hard at gay prom, we win." There just aren't that many politically-motivated buyers. It isn't about the politics themselves, in the broad consumer marketplace maybe half a percent buy stuff based on the perceived politics of it. If you want to make the big bux, you have to appeal to normies.
That's why "go woke, go broke" or however you want to word it became a meme. You got the extremely vocal extreme minority of people screeching about shit, and then when all of the woke crap shows up, and eventually takes over the hobby/product/whatever sales plummet. And of course this isn't because everyone is a nazi like the idiots will screech about, they're just not interested in the bullshit especially in their escapism. A normie isn't going to give a shit if there's a pride flag on a castle in a game, or that the king and queen of the neighboring kingdom are two cat men. They give a shit when it overtakes everything to the point of having daily nonsense shoved into their face that they engaged with something like D&D in the first place to be able to get away from for a couple hours a week. It's the same with videogames.
And of course all of the people doing the screeching about all of the nazis and needing representation, don't show up to buy the shit they promoted or even if they do it's not enough to make a difference in their favor because of how few of those people actually exist even if they want to pretend otherwise.
WotC already knows what appeals to normies. It's just the 2014 release of D&D 5e. The problem is, breaking sales records with adventures about killing dragon goddesses and stopping demon invasions doesn't tickle the political sensibilities of the aging twink who makes the real decisions, Jeremy Crawford.
Fortunately Crawford is gone(he's working on Daggerheart now with Perkins) and even though the new guy in charge has been meeting with writers and shit people actually like, it'll still take years to get the crap out of the product(they've clearly still got these people there after that gay art of the Beholder using its evil powers to make a village gay). They'll likely never be fully eliminated either due to where WotC is located.
Well, there's a little deeper than that. ESG initiatives giving cheap or even free money to cover the losses of these projects. As well as the not completely false idea that consoomers will buy shit with sugar on top if you put the correct logo on it.
ESG doesn't do that as The Ugly One pointed out. What does do that is various organizations and government grants being handed out to these people, and that's how we got bullshit videogames like Dustborn or that moron at Square Enix that got fired and was running a "lobbying group" that turned out to just be a self enrichment scam for hosting parties. This same dumb shit happens with marketing companies as well, the tranny with Bud Light would be an example of convincing a corporation to throw tons of money at them only to destroy an entire brand in the process. Jaguar would be another, people claim the company fell apart because of that stupid ad campaign, it didn't(they had already cancelled vehicle production and had no cars to sell, which is why their sales figures cratered with the new pink and blue car bullshit not being due for a couple of years). Gillette the disposable razor company even had this happen before covid, where some stupid marketing firm convinced them that posting woke ads calling out "male toxicity" would be a success and damn near killed that brand within a week. All of that happened because the normies got pissed off, while the marketing companies got to rake in tons of cash for themselves to then spend on dumb shit perpetuating the idea that this tiny fraction of a percent of the population matters.
The main difference between normie products like shitty beer, shitty indian cars, shitty disposable razors, etc. is that those products relied on a marketplace full of normal people. As big as a lot of the markets are for various nerd products(tabletop rpgs, war games, video games, etc.) the people who influence companies to do that shit can get away with it at a smaller scale for longer because they'll invite their tag along friends to join them and can actually inflate their numbers artificially relative to the existing consumer base that's willing to openly discuss the product or brand itself.
