Sega identity is too messed up to even carry a video game system nowadays, until the end of the Genesis era they manage to keep the "Arcade guys" identity with a sprinkle of "Tubular" thanks to the american branch.
Then came the Saturn and their mostly experimental games like "Clockwork Nights", "Sakura Wars", "Virtuas" and "Panzer Dragoons"games didn't fit well with their well stablished "Streets of rages" , "Sonics" , "Vectormans" and "Golden Axes", leading to massive discrepancy between audiences.
Then came the Dreamcast and the focus shifted again to very few experimental and expensive projects like Phantasy Star Online, Shenmue and Space Channel 5s that manage to kill their entire consol efforts for good.
Right after the dead of Dreamcast they completely splitted their identities between the "casual" Gamecube , the "hardcore " Playstation 2 and the "middle man" Xbox . This was also the era they start going full retard, between making the Phantasy Star Online to the consol with almost no internet connection and
charging an extra fee to the one with paid internet connection, turning the Tactical Rpg Shining franchise into an action RPG series and OW THE EDGE followed by 06, literally their best game releases at the time happened because of
two non consequential acquisition , since them both franchises got the golden boy treatment compared to almost every stablished long running Sega franchise since the 16 bits era.
By the turn of the decade Sonic was saved because of Colors, Generations and Racing spin-offs, their new IP Yakuza was already suffering with sequel fatigue, Virtua Fighter was completely ditched and Sakura was replaced for Valkyria.
Early 2010s Phantasy Star Online 2 and Atlus acquisition happens leading to a safe zone after a Colonial disgrace and at the same time they kill the Shining franchise for good.
Middle 2010's Sonic was suffering with identity crisis thanks to Sega betting on a meme, Yakuza was saved because of the 80s and Persona filed their pockets thanks to zoomer weebs.
From 2017 onwards everything goes off the charts, Sonic manages to return just to die on the same year, Dawn of war 3 is a massive dump, Puyo Puyo gets international releases and bait more zoomer weebs, Valkyria comes back just to fuck off, Sakura goes musou, Yakuza goes JRPG, we get a Streets of Rage 4 for a Shemue 3 and Total War goes downhill in favor of fantasy.
Sega identity is just too schizophrenic to carry an actual video game system nowadays, that stupid Sonic and Sega All Stars Racing Transformed character roster is basically the embodiment of all their mind boggling decisions over the years.