I enjoy these guys as much as anyone else. They're pretty genuine, but I have to say the fanbase has the weird parasocial relationship thing with them. They end up desperately needing Mike Jay and Rich to be their best friends. You can see it in the Twitter posts where all the replies are basically half jokingly 'this put me off suicide for another day'.
They do well not to bother with other youtubers, avoid drama (other that one snipe at other YT reviewers) and only really use Twitter to update. It's kept their noses clean and the weird parasocial fans at bay. Even then it only goes so far because of all that fucking shit the fans did with Shatner.