They need those segments to have something to be better than.
This is a group of middle aged men who spent their entire lives watching movies and that's it. Their personality is that they like movies. Jay's personality is that he likes "weird movies" but also gets offended by rape scenes in trashy b-movies and forgets the people in them are actors.
Mike is so fat he hasn't seen his own dick in 5 years, Jay is a 45 year old virgin, Rich is a meth-baby who married a woman that looks like they're his twin-brother, Josh is literally fat and gay, and Jack is a dipshit.
The only one of them living a respectable life is Tim. And even he's bald.
This is why they need to highlight shitty user-reviews, it's why in their one Ghostbusters review they had to spend a few minutes talking about how pathetic it is that people's entire personality is ghostbusters, something that isn't anyone's 'entire personality' but makes a good straw-man for them to separate themselves from.
They had a picture pop-up of some random guys dressed like ghostbusters, now you can find pictures of both Mike and Jay dressed as ghostbusters but they didn't use a self-deprecating picture of themselves because the entire point was to try to put themselves up on a pedestal. This desperate need to be above other people who are just like them is also why Jay always mentions how he liked Luke's character in the last jedi. It's to draw a clear line in the sand between them and the mouth breathing masses.
Nevermind that Luke's primary defining character trait was his belief in the good in people, that he thought Vader (a genocidal maniac who's an accomplice to blowing up entire planets and killing billions) still had good in him and the idea of him standing over his nephews bed with a knife is retarded as fuck. If I'm standing over my nieces bed with a knife in the middle of the night I don't think saying the 'thought passed over me like a shadow' is gonna get me invited back to family Thanksgivings.
They need the shitty user reviews written by 12-year-olds or it will force them to face the realization that they are the mouth-breathing masses stuffing popcorn into their faces.
The radio said "No, John. You are the demons"
And then John was a zombie.[ispolier]