You guys are possibly being a bit harsh (something I never thought I would say about beardfat). IF the band takes themselves seriously and think they are particularly talented then yeah, your criticisms stand. But for the most part they might just be a bunch of mates who share a hobby and do it recreationally. I know a group of friends like that, and they have a cringey music video too (that they made simply because they could). For them it's just mostly some fun and games, with some nostalgia of better (AKA younger) times thrown in, as well as a bit of an outlet for the creativity that their modern semi-corporate lives keep trying to stifle. Granted they've only kept it up half as long as the guys above, but it could well be similar situations.