Going by optics, Naruto and Hinata makes more sense she's the only one who didn't shun him from the very beginning. Going by actual story though, he has more chemistry with Sakura. Heck, Sakura has more chemistry with him than Sasuke. The story never says anything about Sakura's total infatuation with Sasuke. They could've shown him saving her life back when they were toddlers so she could go "This isn't you Sasuke, remember the time when you saved me from..." during Sasuke's edgelord psycho phase. But no, it's never show to have any deeper roots than a childhood crush. I guess I just find the whole thing odd, Naruto's not really hideously ugly, and he's an all around decent person. So her "mental block" preventing her from developing any genuine feelings for him is a bit of a head-scratcher. Guess sometimes, people are like that, what can ya do?