That's kind of retarded. If we assume they're not just bluffing, they're basically trying to signal to the people burned out on capeshit that they don't need to have watched the dozens of movies and TV shows over the last seven years and can just jump straight into this one because there won't be any missing context. But then, continuing on this assumption, isn't that basically telling the people who have been invested this whole time that there wasn't any point and they wasted countless hours on shit that meant nothing in the long run?
It really sounds like a desperation move to me. Capeshit in general has not been a reliable moneymaker over the past few years, and slapping the Marvel name on a movie doesn't get guaranteed asses in seats like it used to. Part of that reason has been the "homework" complaint, that if you haven't been following along the whole time, you'll have hours of shit you feel obligated to watch before you can go see the latest movie, just in case there's some reference you miss. Whether you actually
need to is irrelevant, the point is that's the vibe Disney has been rolling with for years now in order to get people to consoom more product. That wasn't a huge ask when there were only a few movies in total, but now that there are
thirty-seven movies plus over a dozen seasons of TV, it's flat out ridiculous.
So now here they are with an attempt to get those people to come back by saying that if you fell off the wagon after Endgame like so many other people, you can get back on without any problem. I guess they figure that the potential of losing some of the diehards by telling them their investment was worthless is less than the potential of gaining back lapsed former fans who checked out after the plot wrapped up. Combine this with how they keep dropping hints about all the big names people liked coming back again, and it just screams that the studio is desperate to get people to come back and salvage their sinking ship.
I'm gonna laugh if it falls even further off a cliff when they reboot the entire universe post-Secret Wars and shove in replacement actors for all the old characters (even the dead ones) and expect audiences to just be okay with that. I know death is pretty meaningless in comic books (and you could write a book about how that ruins any stakes involved), but I doubt it's going to work anywhere near as well in live action.