No, the big deal is that he consistently postures as being better than other people by pretending sometimes to be an engineer, sometimes to work in the film and tv industry, sometimes to be a cybersecurity professional, sometimes to be a professional daytrader, sometimes to be the owner of multiple 7/11s, and sometimes just pretending that he's not Internet people and works a 9 to 5. What he does is immoral, but for the most part it's not in a conniving way or in a way that really benefits him, he's just really pathetic and embarrassed to be a professional Youtuber. It's the same reason why he postures about his level of wealth, and his level of supposed poverty earlier in life, and the same reason why he said he gave a homeless man 130 (Canadian) dollars, and the same reason he said he never writes charitable donations off on his taxes.