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From camo hats to libertarian rhetoric, the Kamala Harris campaign is staking its claim to symbols of conservative identity.
Why it matters: The appeals aim to convey that Democrats are not trying to undo a conservative way of life, and that red and blue Americas are not immutably divided by culture.
Driving the news: At this month's debate, Harris surprised many by saying that she is a gun owner, and in an interview with Oprahthis week said, "If somebody breaks into my house, they're getting shot."
What to watch: Harris is trying to steer Democrats' fortunes amid a political realignment that has seen the party losing favor with working class communities of color and gaining ground among wealthier suburbanites.
Harris' conservative culture play
From camo hats to libertarian rhetoric, the Kamala Harris campaign is staking its claim to symbols of conservative identity.
Why it matters: The appeals aim to convey that Democrats are not trying to undo a conservative way of life, and that red and blue Americas are not immutably divided by culture.
Driving the news: At this month's debate, Harris surprised many by saying that she is a gun owner, and in an interview with Oprahthis week said, "If somebody breaks into my house, they're getting shot."
- Even as she advocates for gun control measures, she used the comments to signal not only that she didn't support confiscating guns, but that she has a personal stake in the Second Amendment.
- Harris' campaign launch video was centered around "freedom," a pervasive conservative rallying cry for resisting liberal policies on taxation, gun control and government regulation.
- Harris and Walz are using it to advocate for abortion rights and fight interventionist policies like school book bans and curriculum directives.
- Tim Walz's biography — his rural Nebraska upbringing, football coaching experience and everyday dad persona — serve to build up the ticket's Middle America credentials. And his "mind your own damn business" refrain taps into a libertarian sensibility.
- The camouflage Harris-Walz campaign hat instantaneously sold out.
- "Patriotism" was a common refrain at the DNC in August, and "USA" chants rang out from the audience throughout the week.
What to watch: Harris is trying to steer Democrats' fortunes amid a political realignment that has seen the party losing favor with working class communities of color and gaining ground among wealthier suburbanites.