GG was /pol/ and /v/ working together. /pol/ did the initial digging on Chelsea, /pol/ suggested the TFYC money raiser. I saw it. I was there. I saw it all.
https://youtube.com/watch?v=IEuB3bAgdjY
You see these boards are populated by young men, many of them were raised thinking that most people were essentially good upstanding folk, with a few bad apples in the bunch, I don't think any of them realized the extent of the cronyism and corruption that surrounded not only the videogames industry, but pretty much any industry or group. The fact they thought PR would work, that the games media would be unbiased towards them, that the games media would not end up covering for themselves, their advertisers, their sites, that their friends in mainstream media wouldn't use it as the next games scare in order to get cheap views.
Combine that with the autistic types that tend to browse imageboards, the MRA and Nazi types in /pol/, all getting angry that not only the world isn't fair, but it's out to get you if you rock the boat, was the perfect lolcow storm.