There is a political weirdness to this, where anti-gg is supposedly liberal, but does so many things normally associated with conservatives. What it really comes down to is that it's an authoritarian movement. This is what authoritarians are about:
http://home.cc.umanitoba.ca/~altemey/ This is long as fuck(you probably wont want to read it unless you're interested in politics and are wondering wtf is going on with Republicans), but it applies here because authoritarianism is as much a personality trait as a political one. The important traits, and holy shit do you see this in anti-gg, are things like a strong sense of "us vs them". Forcing everyone to be in lock step in their beliefs, and ostracizing everyone else. Extreme oversimplification of issues. Treating everything like a war. Refusing to listen to people because they're evil. Tainted. Impure. Another one that's more subtle is that you hear the SJW game journalists talk about a "top down" approach to changing games. As in taking over media, developers, etc. and forcing changes to be more inclusive of [insert group]. This would be the polar opposite from a "bottom up" approach -- trusting the consumer base to make the right decision (buying games that cater to them) and allow the free market to adjust accordingly.
I'll give you one guess as to who knows better what demographics will buy what games: The game companies who have actual money on the line, or the SJWs who have feels.
