i've stopped following this for what seems like a month and, excuse my ignorance, but nothing much seems to have happened.
more things have been uncovered and it's gained more exposure, and don't get me wrong that's great. but until these people publicly apologize or something similar happens, i think it's a stalemate.
although this has shown me how important ethics and integrity are, and i'm getting a BA in Communications because of that. hopefully it's things like that which cause positive results from this in the long run.
I understand your sentiment all too well. And it's a common one, not just in this, but in everything. We now live in a world with 24/7 communications and news cycles, where it's an endless push for consumer eyes to be on every single product. This is a world where news agencies have news networks that have a constant stream of talking heads spouting "opinion" pieces and dressing them up like real news. Remember the mystery Malaysia airlines plane that vanished? CNN had round the clock news coverage of that for nearly a month, even though no one knows what happened now any more than they do then.
But people kept talking about it! Nonstop, endlessly, online, in print, on cable news, this stream of opinion and conjecture and baseless speculation and "facts" that were hoaxes or lies or made up that were retracted and replaced with more shit that didn't happen. And all the while, people are still quietly searching for that plane on their own, and are doing their absolute best to ignore all the hand wringing reports about terrorist hijackers or secret missiles or LOST-esque conspiracy theories.
That's Gamergate right now. There's a lot of stuff happening that isn't big, and it isn't flashy, but it's working. People write these nasty articles without any basis or investigation or they write ones we agree with and we all link them and talk and bitch and cheer and worry. But we're still consumers, we're still consuming the 24/7 news cycle, just around a story that interests us. Behind the scenes, advertisers are pulling their support every day with concentrated efforts targeting a specific company with email campaigns daily. Website rankings and visitors have tanked. Twitter groups are now set up to spoil clickbait articles in both gaming news and "real" news for sites like Gawker.
But that's not flashy or buzzworthy. It's working, things are being accomplished, but it takes time. When 100 people fire off emails
telling Scottrade they will not use their service for advertising with a company that insults and hates them, their PR manager has to read all those emails, and have meetings about the emails, and do calculations on how much this could come back to bite them if they are tied to the drama, and days or weeks later when a decision is made something happens. But thats not "SECRET CABEL OF ELITE GAMING JOURNOS EXPOSED" or "FEMINIST DRIVEN FROM HOME BY SCREAMING MANBABBIES" or "WHY GAMERS ARE DEAD AND ZOMBIES ARE GREAT" -- all are stories that have their place, but rely on instant coverage for a slow moving event.
