Btw, why do so many car manufacturers sponsor Gawker? I wrote Nissan, Hyundai, Ford and Jaguar last night, and there are even more on their partners list.
Gawker Media has for one of it's eight publishing arms Jalopnik, their car-centric blog. Jalopnik, as far as I can find, hasn't been involved in any kind of scandal. They just do their own thing, and mostly stay out of the Gawker/Jezebel/Kotaku triangle of drama. Until now. They would be the "friends" that Sam Biddle is asking you "not to hurt" when you get advertisers to pull out.
So is this Sam Biddle guy just trying to hurl bad PR all over everything he is associated with? Or is he always this big of a jerk?
He was hired, and given his job as Editor of sub-site Valleywag, because he's a saucy little shit who makes people that can't fight back mad. Or he just slings over the top snark to his readers, now fat from glutting on sarcasm all day. Here's a smattering of his post headlines from just the past couple weeks:
The "Southern Belle" Is a Racist Fiction
Reddit CEO Shames Ex-Reddit Staffer on Reddit: "You Were Fired"
Anti-Corporate Ello Bravely Enforces Trademark Violation Complaint
Richard Branson Is So Rich He Doesn't Realize How Stupid He Looks Here
iPad Hacker and "Troll" Weev Is Now a Straight-Up White Supremacist
TechCrunch Takes Brave Stand Against Sexism Towards Men
How to Apologize Like a Silicon Valley Dirtbag
It's his whole shtick. He's a talentless hack with the ability to be incredibly catty, and Gawker loves his ability to write clickbait headlines and piss off the suckers who aren't already their readers. They've been attacked before, sued by tons of people - but there's the problem. The usually win, it's all stuff they're legally allowed to say because it's not libel - it's truth mixed with exaggerations for "comedic effect".
Not once that I can remember have they been attacked by a decentralized movement with no leader, no concern about going to court, with unlimited time and resources, and who know how to actually hurt them. They showed up on foot to a bike race and are really pissed everyone is cheating.