I thought I’d check in on Fur The More happening this March because it’s a convention that seems to have had a pretty rough couple of years.
I’ve written about it a few times over the years, but the TL;DR is that they’ve made one dumb rule after another and have been rapidly hemorrhaging attendees over the last four years. On top of that, for an event that typically attracts about 1,000 attendees each year, their social media engagement rates are embarrassingly low.
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Not only are they still planning a 2025 event, but they’ve even managed to secure a new venue: the Hilton Washington Dulles Airport. My initial thought was, "Good for them—maybe they’ve learned from their mistakes." Then I looked into the hotel.
I'll just say it: I think the location is a poor choice for a convention because they overlooked one of the most important rules when selecting a venue—you want other restaurants nearby. The only thing within reasonable walking distance is a Sheetz convenience store, and that's still about a 15-minute walk from the hotel.
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To their credit, they seem to be aware of this issue and are offering attendees an optional meal plan add-on with registration. However, I’m not sure how many furries will be willing to pay $125 for only four meals at a hotel restaurant.
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Will they be able to pull themselves up, or will the event fizzle out into nothing? I guess we’ll have to wait and see once March comes around.