Probably wasn't their wisest decision to make the whole aesthetic stereotypically feminine.
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Then having pundits like the aforementioned negress being hyper girly uwu about the whole thing.
News flash, you're targeting an audience that is by far not the majority of racing fans.
Calling it "F1 academy" was a dumb move too since typing that into Google brings up a load of nonrelated links including formula student and several motorsports colleges.