Black Rifle Coffee, the Official Covfefe Of MAGAts, is definitely some high-tier consoomer shit. Their marketing is pretty much virtue signalling in reverse, complete with cloutchasing and pandering to veterans instead of trannies- purely performative anti-wokeness instead of performative wokeness.
3edgy5u, our products are all SCARY BLACK GUN NAMEZ!!
The founder is a dudebro with soyface:
and it makes you wonder- if you're that devoted to OWNING THE LIBS, why not just buy an actual MAGA hat, Kekistan flag or Pepe tat?
ETA: Why? Because they have tons and tons of non-coffee merch for the faithful! This exists so security guards can tell their employers "nuh uh, it's not a political statement, I'm just supporting my favorite coffee company!"