People just don't want to spend five bucks on stupid floppies, but what would have really fucking helped their numbers is if they actually had the people that were alive in the movies on the comic books. Imagine if instead of having criminal, gay, gay, gay Asian man, and gay criminal as your equivalent of the avengers, they actually had the real fucking avengers? They might have actually moved some units. Maybe not a ton of them, but it would have definitely been a hell of a lot healthier given that even 10,000 extra sales would have been enough to fucking help.
If comics nutted up and did the tankobon format like 30 years ago. They would not be in the shape that they're in. If they stopped using weird cuckolds and home wreckers as their main writers, they would not be in anywhere near as bad as shape as they would have fucking been otherwise. If they didn't appeal to collector cattle, they wouldn't have been where they are otherwise.