Good job whoever made that FM logo above. The simple gray and black accent with the Audi in the background takes inspiration with the car's interior/exterior. Very classy, clean, and capturing to the eyes. Less is more.
Zoro got a cool upgrade from an already sick design:
I know the post time skip era can be quite controversial, but I think I'm going to love it all the same with some of these designs and that utterly gorgeous animation I have been spoiled on. I'm currently on Enie's Lobby and the Straw Hats and Cypher Pol 9 are about to fight.
They were supposed to be battlecruisers, but were converted into aircraft carriers following the signing of the Washington Naval Treaty in 1922.
Lexington was scuttled in May 1942 after the Battle of the Coral Sea, but Saratoga survived the war only to be declared surplus to requirements. She was assigned to Operation Crossroads and then literally nuked in 1946.
Raphael Sorel. Soul Calibur II and V. His debut look in SC2 is cool for how possibly iconic it is, and is what gamers picture when they they talk about SC2, but it's the hat he wears in SC5 that sells it for me as his best redesign. It's more, of course, the outfit itself, but, er... potayto, potahto:
I must be getting old, bitter and cynical because almost all these major company redesigns posted here look like shit or just completely lacking almost any sort of identity.
I have a feeling the gentrification of logos come from an attempt to keep up. Like genuinely if you look at the fortuna 500 companies, rarely are they distinctive by anything other than a "so old it's iconic" logo or a specific font or a little star or tang. Having 30% of your logo be a fucking dog or whatever is a waste of real estate that doesn't bring much good other than nostalgia.
Of course, you can redesign your logo to vaguely and creatively make out a letter to be a dog nose with ears or something, but that's going half/half on either nostalgia baiting or being completely corpo, and I've yet to see a company really do that.
This is soulless as fuck and looks like a gas station company but is at least sorta in line with the concept.
This could be iconic had it been from the 00s but we're so far down the road that any attempt at forcing any such iconic status from having a symbol rather than a name is just lost. I've seen some absolutely brilliant logos that ultimate just end up looking like a webshop that sells chinese slop. It's as if a good logo is everything BUT the design itself.