Beast Investments LLC vs. Virtual Dining Concepts LLC - Mister Beast sues the distributers of Mister Beast Burger

mindlessobserver

mindlessobserver

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Jul 18, 2017
In the United States District Court, for the Southern District Court of New York.

*EDIT* j/k. Jimmy's lawyer bungled it and the case got tossed out to State Court.
In the Supreme Court Of New York County, Index Number 653908/2023
Joseph Stephen Donaldson, by and through his LLC, Beast Investments and the Attorneys for the same, has filed civil action in the United States Federal Court. This lawsuit stems from the titular "Mister Beast Burger", which was established as a virtual dining concept.

Virtual dining is essentially a method for existing restaurants to adopt new brands through delivery apps like Grub Hub and Uber Eats. Users of the Apps would order the food through these apps, and the kitchens in these various stores would prepare and package the food using branded standards and ingredients. A nice idea in concept, but according to Mister Donaldson, it was a scam. It was sold as a means by which small businesses, particularily during the COVID pandemic, could stay in business by selling food through delivery apps.

In practice, according to the Plaintiffs allegations and causes of action, the defendant, Virtual Dining Concepts failed to maintain quality control, failed to pay Mister Beast anything for the relationship, and willfully breaches contract by using the Mister Beast Trademarks in foreign countries.

THE PARTIES
Plaintiff: Joseph (Jimmy) Donaldson, better known as Mister Beast. He has the second largest channel on youtube (after Pajeet Music Videos) and is the largest single content creator on the platform by subscribers. Kiwis who are not Zoomers may have been introduced to him due to the ongoing controversy involving one of his "bros", Chris (Christine) Tyson (ONION : CLEAR)

Defendant: Virtual Dining Concepts LLC, (Archive), a Limited Liability Corporation based out of Orlando Florida and Founded by Robert and Robbie Earl, a Father and Son team famous for founding the Planet Hollywood Restaurant chain, as well as ownership stakes in the Hard Rock Cafe.

THE DISPUTE

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Seen here, a single slice of bacon over two burned patties and charcoaled bread. With the Mister Beast Logo in the background.

From the lawsuit itself.
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The situation apparently became so widespread that Mister Beast was forced to publicly apologize on July 20th, 2023. In the apology, he admits "harsh lessons were learned".
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This tweet followed an effort by Mister Beast to remove himself from the agreement with Virtual Dining Concepts amicably. Claiming he could not guarantee the quality of the product.
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By all accounts, the behind the scenes efforts to end the business partnership failed, and as consequence this lawsuit was brought forth.

CAUSES OF ACTION

Beast Investments LLC alleges the following torts against them, perpetrated by Virtual Dining Concepts LLC.

1. Declaratory Judgement that the Contract between Beast Investments LLC and Defendants is VOID due to fraud
2. Breach of Contract. Defendants willfully and illegally broke contractual obligations.
3. Accounting Fraud. Defendants Willfully and illegally engaged in financial fraud against plaintiff, to hide financial obligations they were contractually obligated to pay to Plaintiff.

RELIEF REQUESTED

Plaintiff requests that

1, All obligations between Plaintiff and Defendant be voided.
2. That THE COURT initiate formal accounting of defendants finances.
3. Emergency Injunctive Relief, barring defendant from further use of Plaintiffs likeness.
4. Award for all royalties due plaintiff.
5. All other monetary relief due plaintiff
6. All other monetary relief due plaintiff under criminal statutes.
7. Pre and Post judgement interest on awards allowed by law
 

Attachments

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i watched a video recently about this, they said in addition to these issues, another issue they didnt consider was the prospect of some kind of outbreak of X Y Z at his food places due to all the issues already mentioned
that was also a major factor in shutting down his burger places, they felt at their level (as in not McDonalds level), it was only a matter of time before 1 store became ground zero to some kind of outbreak and completely destroy his brand
and if im reading this right, the people running the stores opened unofficial stores in other countries, which probably had zero quality control, and refused to pay him his royalties for using his name
id sue them too
 
I dunno who's more retarded: Mr. Beast for licensing his name to a goyslop merchant, or the niggercattle who'd choose this brand of goyslop over others just because it's got Mr. Beast's name on it.
 
maybe i'm biased but everytime i've had mr breast burger, it's been fine. not something to write home about but eh.

libtard eddy burback made a video on ghost kitchens about 5 months ago now but in my opinion, he lists off a bunch of "no shit' points.


mindlessobserver said:
The situation apparently became so widespread that Mister Beast was forced to publicly apologize on July 20th, 2023. In the apology, he admits "harsh lessons were learned".
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jesus, i didn't even know he tweeted this.

lol jimmy, what a cope

"actually i'm really happy that my first company got fucked over, it just means i was meant to make dollar general chocolate bars!"
 
Pee Cola said:
I dunno who's more retarded: Mr. Beast for licensing his name to a goyslop merchant, or the niggercattle who'd choose this brand of goyslop over others just because it's got Mr. Beast's name on it.
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Jimmy is. I watched Emily Baker break this down and she noted that food quality issues were from day 1. After one year of shit still sucking, both him and VDC decided to double down, write a new agreement, and launch their first brick and mortar location. We can guess where that went, too.

Her equation to this was rather apt, yet funny: "I don't know where this relationship is going...let's get a puppy."
 
What's funny about this, to me at least, is that MrBeast was on one of Gordon Ramsey's many reality shows not long ago as a "ghost kitchen expert" guest judge evaluating how well the contestants were able to run their own ghost kitchens.
And now here we are.
 
Ghost kitchens are inheritently a bad idea for one single reason. You cannot control the quality of the product. No amount of paper contracts can change this because ultimately the quality of the food comes down to the retard flipping the meat, the retard putting the meat in the bags, and the retard delivering it.

I say retard in jest though, because actually the process of getting a hamburger from the grill to your front door is very complicated. Any number of things can go wrong and it actually requires a high degree of technical skill involving an entire team of workers who know wtf they are doing and actually give a shit.

From the sound of things Virtual Dining didn't give a shit, and this corporate mindset flowed down the chain with predictable results.
 
Markass the Worst said:
Oh, so that's why the MrBeast burgers were so shit.
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Ghost kitchens have way less oversight, and thus less incentive to maintain any quality whatsoever. These types of restaurants are pretty cheap, especially since they tend to be started in a food truck or already existing restaurant (less overhead) that happens to also fulfill ghost kitchen orders on the side. Additionally, because Mr. Beast Burger's not as big of a brand like Burger King or Wendy's, the start-up costs are cheaper (~500K-1000K, so about on par as Fatburger or Five Guys). Some franchising owner candidates for Mr. Beast Burgers allegedly get financial help via the Franchise Financing Programme.

Still, though, it's got to be an achievement if your burgers are shittier than the likes of McDonald's by virtue of giving a ton of people food poisoning, not cooking the burger at all, or allegedly putting glass in their food.

Edit: clarification
 
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Idaho Battle Barn said:
Ghost kitchens have way less oversight, and thus less incentive to maintain any quality whatsoever. These types of restaurants are pretty cheap, especially since they tend to be started in a food truck or already existing restaurant (less overhead) that happens to also fulfill ghost kitchen orders on the side. Additionally, because it's not as big of a brand like Burger King or Wendy's, the start-up costs are cheaper (~500K-1000K, so about on par as Fatburger or Five Guys). Some franchising owner candidates allegedly get financial help via the Franchise Financing Programme.

Still, though, it's got to be an achievement if your burgers are shittier than the likes of McDonald's by virtue of giving a ton of people food poisoning, not cooking the burger at all, or allegedly putting glass in their food.
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Did it actually cost that much? I always assumed it would be closer to $1000 or less, but I'm not basing that on any real knowledge.
 
Chongqing said:
Did it actually cost that much? I always assumed it would be closer to $1000 or less, but I'm not basing that on any real knowledge.
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Franchise Deck purports that $500K-1000K figure as the estimated franchise cost, with a $40K franchise fee, versus having to invest well over $1 million if you're going to franchise a BK or Wendy's. The cost of equipment is included within the figures.

It is somewhat difficult to nail down precise numbers for Mr. Beast Burger startup costs. Virtual Dining Concepts does have an application on their website for those interested in opening their own branch of Mr. Beast Burger, but they do not publicly list fees. This is in addition to no Beast Burger franchise owner publicly stating exactly how much they paid for the ability to open the restaurant (at least, from my searches).
 
I don’t really see how a Tweet where he says “Yeah, peeps, you got shit, didn’t really think this through, unlucky, maybe next time” qualifies as a forced public apology.
 
mindlessobserver said:
Ghost kitchens are inheritently a bad idea for one single reason. You cannot control the quality of the product. No amount of paper contracts can change this because ultimately the quality of the food comes down to the retard flipping the meat, the retard putting the meat in the bags, and the retard delivering it.
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And by the time you have to fall back on those contracts, the damage is long since done. Thankfully this horseshit will be flushed now that interest rates are rising and the "pandemic" scam is over. I hope Mr. Beast takes them to the cleaners and drives them into bankruptcy.
 
Man something about this guy creeps me the hell out. So many people who participate in the type of conspicuous, attention-seeking philanthropy he does are absolutely abhorrent narcissists behind closed doors.

Even if he isn't, it makes perfect sense these days to start a business empire through youtube and then use your name recognition to launch more traditional business ventures like he's doing here.

like idk... he just reminds me of a normal sized Boogie if Boogie had the business sense to leverage his public persona of being a nice guy to sell products. Everything about him seems calculated and inauthentic in a way I find seriously off-putting
 
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