Hell, the Chinese are drinking more coffee than tea. I showed this to my dad the other day and he spat his out in shock.

Being able to offer good quality beans with traceable ethical sourcing is getting quite lucrative. Coffee as a hobby is also a well-off, middle class thing. These people have extra money to waste on another dumb grinder or stupid chintzy pour-over gadget.
The deficit is caused by many complex issues, such as an aging farmer population, the youth moving into cities instead of picking up farming from their family and (oh no *gasp* not on my forum)
cl*mate ch*nge.
Europe's stringent regulations doesn't help either, it's hard to start a farm fresh in the right climate.
To those who don't know, the flavouring on the package is what the coffee will smell and taste like. It's not artificial flavouring. Different roasting methods and beans does this. Luther didn't know what he was talking about.

Black Rifle Coffee roast their own beans even if they're really consumerist-focused (like subscriptions that are hard to cancel, don't ask me how I know that).
