The thing which first made me curious was Ian's video where he asked Sam to leave him alone. There was a section where Ian started dictating terms like a victorious general. It didn't last long, and the video still made Ian look pathetic as fuck. But there was something about "Oh and by the way, don't try to get around this with a loophole. You can't just start describing me as a goblin, and constantly trashing goblins. That's not gonna work." That's from memory, so it's probably far from accurate. But it was something along those lines.
If it were me, I wouldn't have kept my word after that. Sam graciously offered him mercy, on the condition that he humiliated himself by publicly asking him to stop saying unkind things. Dictating terms in that situation goes against the spirit of the request completely, and to me it implies that iDubbbz has some sort of leverage. Maybe he blackmailed Sam with the Markey stuff or something. Maybe I'm just wrong and Sam simply got bored like other Kiwis are saying. I just find it all very strange.