Screw optics, I'm going in.
Concerning yourself with the talent of Sam Hyde is irrelevant. Sam says in his video that we do not select the men who move society. Whether you think he's funny or a hack, he still is known and will be known as a comedian of note in this era. Much like you aptly named George Lucas as a famous director of the 20th century, though perhaps not the same scale.
To your deeper point though, I agree that Sam's true opinions are not really the point here. In the past, it was understood that celebrities who got famous for one thing shouldn't have their opinion of politics taken too seriously. Some would like to think of Sam differently, like he's a court jester who speaks truths through comedy, but I believe this interpretation is a symptom of the Trump era, or maybe even going further back into the 90's. Who would seriously consider Yakov Smirnoff as someone who should tell them how to vote or which businesses to frequent?
The interesting part here is that Sam decided to put out a narrative mocking the position of the people with power. Correctly creating a video for the masses to watch, spread and comment on adding fuel to the fire that was created in the last few days. If there is one mark of a true comedian is that they speak uncomfortable truths that amuse the people who may lack the ability or fortitude to make such public statements themselves.