He's a "designer".

A lot of them seem to copy Stephen West, but none of them can pull off that clown-look like him.
Anyway, I added a pdf of the magazine to my earlier post, because it's down:
Right now the major concern is the "harassment" of family members, which turns out to be a parody of the yarn-logo from a smiling baby to a crying one:
View attachment 2934419View attachment 2934423
(archive is down again)
Now, Adella often puts her daughter front and center on her business instagram:
(Why does her daughters princess-photoshoot have to be posted multiple times on her business account? Never mind that all what she was wearing could be called cutural appropriation, she even wears a giraffe-lady collar.

Isn't she aware of all the pedos lurking there? It's not like she has no other content to post. Those aren't wise business decisions. )
Adella likes also to post occasional take-downs of commenters or customers and was involved in the recent Kristy Glass drama:
So, I can't but feel a little Schadenfreude about them getting a taste of their own medicine. Suddenly it's like
"Talk TO me instead ABOUT me!", "Ignore it!", "Don't link it, because it upsets the targeted people!".
The instagram of the magazine is worth a look, too, it started of as a private instagram of the guy in charge, he's pro-Trump in a way it makes people believe he's American, others have to point out that he's from the UK. He also defended Sockmatician and got blocked for it, because Sockmatician doesn't like Brexiters or Trumpists.
ETA: I completely forgot the recent David vs. Goliath
Nekoknit (small inventor) vs. Addi (company)/Sylvie Rasch (knitting designer)
So Nekoknit invented those needles for knitting in the round in 2015 and recieved a patent for it:
View attachment 2934733
In 2017 Addi comes out with the crasy trio:
View attachment 2934730
https://youtube.com/watch?v=YKt6kXr3nIA
They file a patent and try to stop the original inventor from selling her stuff, going as far as sending cease & desist letters to shops who carry her needles.
(The follwing screenshots are from the video where she talks about it.)
View attachment 2934732
They went as far as to copy her original patent, down to the numbering. The only thing they exchange in the text is "starr" (rigid) to "variabel" for the middle part.
She shows here how hers are flexible (as they have to be due to the movement you need when knitting with them):
View attachment 2934731
https://youtube.com/watch?v=E4xbDVCOByY
(no subtitles for this video)
She files for a deletion of the Addi-patent and wins. The judgement reaches her shortly before Christmas.
https://youtube.com/watch?v=W5LEUq9pnZg
The video has english subtitles, but I don't think you can download it with subtitles, so I won't bother uploading it.
No peep so far on the thieves instagrams: