Brazil is home to the largest Japanese diaspora in the world. It all started 115 years ago, when Japanese immigrants arrived (mainly in São Paulo) in search of better opportunities. In doing so, they brought their culture with them, laying the foundation for Japan’s cultural influence in Brazil today.
Now, you have to understand: modern Brazilian entertainment sucks—and it really, really
sucks. Why? Well, during the dictatorship era, the entertainment industry started falling under the control of the left. Back then, if you openly criticized the government, you risked exile or worse. After the dictatorship ended, many of those same leftists remained in influential positions, as the military failed to fully restructure the system. To this day, lefties still cry "persecution," much like how jews cry holocaust. As a result, the entertainment industry here became a tool for shaping certain ideological views, contributing to the welfare-state mindset we have now.
But it gets worse. The welfare-state mentality spread into areas that have nothing to do with welfare at all—movies, video games, music. The government began funding the entertainment sector in absurd ways. For example, around 2019, the state was giving out ~$90,000 (previously ~$125,000) grants to countless shovelware projects focused on DEI themes and other ideologically-driven content. (If you are curious about it, learn more in our
Brazilian Videogames Thread!)
Because so much local entertainment is state-funded and ideologically saturated, we often turn to international media for actual fun. That’s why American pop music, Everybody Hates Chris, Cartoon Network shows, Spanish and Korean telenovelas, and other foreign content are such a big part of our cultural experience.
(Quick note; this is also one of the reasons why 'Come to Brazil' is a huge meme. Your singers, movies and videogames are a core part of our entertainment ecosystem)
Anime followed a similar path. In the '90s and '00s, we experienced a wave of Japanese anime, just like many other countries. But our Brazilian dubs added local flavor—using Brazilian slang and cultural references in the dialogue. While this sometimes undermined the original tone of the series, it made anime feel more relatable and deeply integrated Japanese culture into Brazilian life. Combine that with our historical ties to the Japanese community, and you end up with a nation that loves anime.
And it doesn’t stop there. Today, many young Brazilian women are obsessed with K-pop, while older women are increasingly hooked on K-dramas.