People want software that is fast, modern, but also honest about what it does. They want to understand what’s happening and to have real choices.
Mozilla and Firefox can be that choice.
Few companies share our strengths. People trust our brand. Firefox brings us global reach. Our teams know how to build reliable, independent software at scale, and our business model puts the user first.
As Mozilla moves forward, we will focus on becoming the trusted software company. This is not a slogan. It is a direction that guides how we build and how we grow. It means three things.
First: Every product we build must give people agency in how it works. Privacy, data use, and AI must be clear and understandable. Controls must be simple. AI should always be a choice — something people can easily turn off. People should know why a feature works the way it does and what value they get from it.
Second: our business model must align with trust. We will grow through transparent monetization that people recognize and value.
Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.
