While its true that the Internet played a huge role in exposing the foul Jeet, its also important to remember that Hindoodoostan wasn't always the turbo-shithole it is today. After all, the Boomers back at the 1960s who were hippies traveled to the country, thought it was awesome, bought into the whole Buddhist/Hindu mysticism shit and spread that idea to their kids. Especially around that time India didn't always look foul.
Now, the kids bought into that idea and spread the meme of India being a spiritual and mystical place for decades. To the point that it drowned out the harsh reality of India being a turbo-shithole. Which to be fair, it didn't completely look like a shithole at the time which was around 1980s all the way to the early 2000s. So the propaganda of India being mystical and spiritual continued. So you have the Simpsons giving us Apu and on the Nip side, you have Ciel (Tsukihime) who is a complete Indiaboo as an example as well as various Hollywood movies featuring women heading to India to find spirituality like the Hippies did back in the 60s (which in turn would create the infamous loop of naive girl bosses getting preyed on by Jeets).
Then the first domino fell. Apu got removed from the Simpsons by the cancel mob. Now while that didn't immediately turn the image of mystical India into the Goblin/Skaven-infested shithole we know today it was a notable casualty. Then interactions with Indians online in the late 2000s started to sour India's PR. Which then gave us the infamous Pajeet meme later on.
Now, the hilarious part about all of this, most of the bad PR India is getting is due to Indians themselves. When they got access to the Internet, they in all of their non-wisdom would think that putting up videos of them feasting on shit, bathing in shit, being foul in general as well as showcasing the foul cesspool that is their country, their strange beliefs such as coating their car in cow shit, that was when their PR really took a nosedive. That positive image they had in the 60s have effectively been lathered in shit. However, at this time, this was contained on the internet and a topic in non mainstream boards. 4chan being a notable example as you cannot post this shit on Myspace let alone Facebook.
Now, India's PR is sliding here. It fell off the cliff when our governments decided to play globohomo and started importing these foul creatures en masse because they made for good slaves. Never mind the fact that they bring ruin with them. Especially the habits that have turned their subcontinent into a polluted and diseased hellscape that would make Nurgle blush. That was when even regular people were forced to confront the reality, started talking about it, went online to find out more and ran into the online communities that were documenting this very insanity. And so here we are in Current Year, India's PR has gone to shit, globohomo won't stop importing these creatures and India is never the same again.
And the Jeets simply cannot and will not stop posting their foul behaviors online further fueling the hatred and thus decline of their international image. A doom loop of people noticing, Jeets getting mad at the noticing and in turn invites more noticing.