I'd disagree about Ex-Aid. The victims only serve as a train to carry Emu's hostility toward Hiiro. Plus it's only episode two, and we're currently working more on introducing the CR Rider staff and the MOTW/Victims are going to be more of an afterthought because the show isn't about them. Even though they need to be a bigger part, since this is a medical drama, at the moment we need to introduce two more Riders. Once that's done, we'll probably get some better episodes.
Having watched ten episodes the suits turned out fine. Shame none of the rest did.
Branding more then anything else. I going to take a shoot in the dark, but my guess to why it doesn't feel like Kamen Rider is cause the creative team yearly workload starting to get to them. Working on a single property year around starts to tiring for some. It could be felt towards the end of Drive. Ghost just felt like they needed a new rider, But had no clue on what to do and throw everything they come to mind. Ex-Aid was made with a very clear vision in mind and it works wonders. Build I think had a vision like Ex-Aid, but not as strong. Mostly caused by some creative fatigue after ExAid's production. I won't be surprised if the next Rider straight up sucks.
Not to mention the time Saban tried it's hand at one that actually pissed it's creator off.
