Well, for the case of asdf, Tom apparently wrote up a whole project when he was in university about the predictability of viral internet videos.
It’s no wonder the asdf formular hasn’t changed, it always follows the same pattern which is amusing for teenagers.
However, they all also call themselves entertainers and artists. They always claim that making people laugh is the only reason why they decided to make this content.
So, if you feel so unfulfilled by creating the very thing people love you for, why not go the extra mile and make the thing that fulfills you as a side project?
It‘s narcissism. Always.