Well I think we have figured it out. Do you know how many men are interested in the occult? Will waste their time on tarot cards?
All of those TV shows and movies about witches. And the bad evilish warlock the witches fight. Powerful, handsome, occult.
All of those women fantasizing about being witches and magical. Tarl is a one in a thousand. And he gets to play the bad boy just like in those movies.
This fantasy fulfillment is an untapped market if you can choke down the bullshit. It is the equivalent of the woman who loves football, Star Wars, or Dungeons and Dragons.