1. Modern marketing 101 will teach you "push the corporate approved ideology (only without saying it's name or stating it's actual goals) because the consumer has literally no choice but buying either your company's product or other brands who are still owned by your parent company.
Well that's not really Marketing 101, but I get what you're going for.
Here's what nobody really talks about: memes are ads. Every popular meme over the past 15/20 years or however long it's been has pretty much followed what successful ads do, in the sense that they are visually dominant and punchy, have limited copy/text, and are adhering to a lifestyle. Even the old copy-heavy Ogilvy ads were trying to speak in a fun and personable way.
There is no Corporate Approved Ideology being pushed, they are doing what they've always done and promoting a lifestyle, it's just that the lifestyle is activism and wokeness. The same people who hate modern marketing will look back fondly on old marketing, back when the values being pushed were more traditional, familiar, arguably positive, etc. But if you think back, it was just as dumb in the 90s, it was just amplifying what the dominant market forces were interested in but that's why it's no deeper than that. I think what we are seeing in real time is corporations trying to take the concept of activism and making it as general and widely applicable as possible with mixed results.
Meme culture is essentially people creating their whole infrastructure and corporations suck at infiltrating it. If you are a fan of memes, you are pretty much a fan of Hobbyist Advertisements which is interesting why the most popular ones on 4chan are about being a racist schizoid, and the visuals tend to be much more violent than they used to be. It's reflective of this particular community lifestyle. Leftists aren't interested in that, they don't even like thinking in those terms.
There is nothing organic, natural, or human about what they do, which means that their visual language and their regular language will always be repulsive to the average person. People like to say advertisements are manipulative, but across time they've more often be a reflection of the popular zeitgeist and a sort-of metaphysical existence that people would aspire to. The Nuclear Family used to be everywhere, it was freedom, they had more in common with Normal Rockwell paintings and an idyllic America that may not have even existed except in the dreams and motivations of the mainstream population. But that still matters to people. Leftists only understand revolution and lecturing so everything they do will come across as shitty.
This is what they hate about Stonetoss so much: he reminds them that behind all the flare and Rage Against the Machine lyrics, nobody likes what they do, and your average 4chan reader has a greater chance of being effective
by accident.