You know, that's exactly how I have felt about Ms. Marvel for a quite a while. Kamala Khan as an archetype was something revolutionary (not the muslim aspect, but being a relatable teenager aiming for a new demographic. Decades of continuity made Spider-Man loss its familiarity (specially the 90s) and the more relatable characters in Marvel were usually so under the carpet they went barely noticed. Enters G. W. Wilson and makes a character that kills to birds with one stone: reconnect with younger readers and please the diversity crowd.
What went wrong?
As all concepts it reaches a point it becomes stale. Kamala as she is good is extremely simple and a character that will lose its appeal as soon as time passes. Her quirky personality and attitude were novelties at the time and her background make it even better. Kamala wasn't the first muslim superhero but she hit a place that make her an icon: being american. I won't lie, the first volume is pure gold and is a loyal portrayal of how is growing up as a racial/religious minority without being too aggressive. But then, Marvel saw that Ms. Marvel was selling well (not that much, enough to keep relevancy) and once more and more hacks entered the company they saw Kamala as the only inhouse prototype that could work from the get go. As Ms. Marvel lost its novelty, the rest of titles looked worse in comparison. Kamala is amazing in small doses but it was clear that from the very top of the company she wasn't allowed to grow, change was out of the formula. This make her more formulaic, and when she started to plump the rhetoric entered the room. Something that went almost untouched since the very beginning became the norm and Kamala changed Islam for Tumblr as her religion.
Kamala is trapped, she will not change at least is permitted and by then only a genius could save the concept. And the worst is that Wilson allowed everything, she didn't fight for her artistic integrity, maybe because she does have any.
For now she can brag about making to good volumes of a character which mayor punch has become a norm, the standard. Am I worried for Wonder Woman? Not really, Wilson as a handful of SJWs is talented, she only needs a decent editor and for now DC is the direction to go.
For what comes to Kamala, she has easily become the Scrappy Doo of comic books. Marvel should give her a break and mature her a bit.