SoundCloud is dying

  • Want to keep track of this thread?
    Accounts can bookmark posts, watch threads for updates, and jump back to where you stopped reading.
    Create account
The prognosis on SoundCloud, the popular but financially strapped streaming service, has been grim for all of 2017, with 40 percent of its staff laid off last week and statements from its founders that it may not have enough money to see it through the year. According to a report published Wednesday in TechCrunch, the company may not have enough money to see it through the summer.

According to the long and bruising report, a video conference was held Monday by cofounders Alexander Ljung and Eric Wahlforss to explain last week’s layoffs to the staff — and during the course of the otherwise largely uninformative meeting, the staff was told the company has only enough cash to last “until Q4,” which begins in 50 days.

A rep for the company had not responded to Variety’s request for comment at press time, but a rep told TechCrunch that, “We are fully funded into Q4,” adding that it is in talks with potential investors.

The report cited an unnamed staffer as saying that morale is “pretty sh–ty. Pretty somber. I know people who didn’t get the axe are actually quitting. The people saved from this are jumping ship. The morale is really low.” Staffers also questioned the wisdom of the company continuing to hire new staff only to lay at least one of them off, Vojta Stavik, as he was in the middle of moving to Berlin to start at the company.

The staff also questioned the wisdom of Ljung’s insistence on continuing to hire under the company’s dire financial circumstances. He replied that a hiring freeze would be a sign of weakness.

In March, the company confirmed the latest in a series of financial infusions, $70 million in debt funding from Ares Capital, Kreos Capital and Davidson Technology. However, it incurred a 51 million Euro loss in 2015 on revenue of 21.1 million Euros. In January Ljung expressed concern that “risks and uncertainties may cause the company to run out of cash . . . and would require [SoundCloud] to raise additional funds which are not currently planned” — concerns that were partially, although certainly not completely, allayed by the March debt-funding infusion. The company has also been hobbled by a long series of executive departures.


The new funding arrived after earlier reports that SoundCloud was considering a fire-sale exit because it hadn’t been able to raise the necessary money to continue its operations. It acknowledged the need for new capital, but denied that it was getting ready to sell for pennies on the dollar. “We are actively speaking with a variety of potential investors and other strategic partners,” SoundCloud told Variety at the time.

SoundCloud had raised $70 million from Twitter in June of 2016, after raising another $35 million of debt financing in January of last year.

SoundCloud Has Enough Money to Survive Only 50 Days, Report Claims
 
How do these streaming services even say afloat? I just use Youtube to mainly listen to stuff I already own but can't play since I no longer have a CD or tape player. But at least I have that backup if I had to use it. I could just buy another player if I had to.
Soundcloud offers a monthly subscription fee to creators for special features. It's $7 to $15, so it's not bringing in much money to begin with, and as far as I can tell it's their only income, aside from maybe ad revenue.
It's a bit ironic that they do offer an option to buy tracks to be downloaded and, when clicked, it redirects you to Bandcamp to buy it there instead, so they are actively sending people's money somewhere else when they want to spend it.
 
Soundcloud offers a monthly subscription fee to creators for special features. It's $7 to $15, so it's not bringing in much money to begin with, and as far as I can tell it's their only income, aside from maybe ad revenue.
It's a bit ironic that they do offer an option to buy tracks to be downloaded and, when clicked, it redirects you to Bandcamp to buy it there instead, so they are actively sending people's money somewhere else when they want to spend it.

That's a really dumb business model if they redirect you elsewhere to buy the track. No wonder they are dying. The artists can't be making much either. Especially the ones from years back who got bad deals and lost control of their publishing.
 
Not exactly surprising, SoundCloud have been going down the shitter since they cracked down hard on people doing remixes and mixtapes, the very thing that got SoundCloud it's popularity in the first place.

After that spectacular fuck up about 3 years ago, people said "fuck soundcloud" and built their own solution or went to other sites. And when SoundCloud relaxed themselves with the banhammer, they started adding ads while simultaneously not offering anything else to currently paying users.

It all boils down to having a shitty business plan where they didn't factor in the popularity it could get. Niantic made the same mistake and look at pokemon go, no one plays it anymore.
 
two things: one, i guess a lot of indie musicians and podcasters are gonna move their tracks or whatever to youtube, their website, whatever works for them. two, hopefully someone or some group of people start archiving stuff from the website.
 
SoundCloud fucked up so badly and ruined what was once a great place with a really active community of artists and creators. they got greedy, tried to start making money off of everyone's shit (regardless of what license it was released under), did nothing to stop all the spam bots, and their app that got progressively worse with each release. I'll be sad it's gone but they have nobody to blame but themselves here.
 
Never heard of it but its hilarious that they hired someone and laid him off while he was still moving before even doing a single days work lol
 
Sometimes I wonder at what point during the course of earning a business or marketing degree are you are hustled off campus in the dead of night, taken to a clandestine lab, and have your brain bombarded with high-energy alpha radiation to destroy the parts of it that contain everything you ever learned about human nature without leaving telltale scars?

Because greed seems insufficient to explain why attempting to monetize a previously-free service without adding new content (and in some cases, REMOVING it) doesn't pay off....
 
Back
Top Bottom