Business Rimac unlikely to make another electric hypercar - Evolving market and slow Nevera sales push Croatian EV firm to realise the importance of analogue appeal

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by Felix Page​

8 May 2024

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The Nevera was revealed in 2021 as an 1888bhp evolution of the C_Two concept

Rimac hasn't sold all 150 examples of its Nevera electric hypercar, and any replacement is unlikely to be an EV.

The Nevera was revealed in 2021 as an 1888bhp evolution of the C_Two concept, with deliveries beginning later that year and a build run of 150 units planned.

However, the Croatian firm still hasn't sold that number of cars, which CEO Mate Rimac has attributed to a decline in demand for ultra-high-end EVs.

"We started to develop [the] Nevera in 2016/2017, when electric was cool," he told the Financial Times Future of the Car conference in London.

Since then, he said, the market environment has evolved, with tastes changing as legislators and mainstream car makers seek to make electric cars the mainstream.

"The regulators and some OEMs [manufacturers] push it so much that the narrative has changed. They're pushing stuff on us that we don't want, so people get a little bit repulsed by it, this whole forced application.

"I'm always against it. I think everything has to be based on merit. So the product has to be better."

The Nevera was developed partly as a showcase of what could be achieved with motors and batteries in an era when the technology was still in its nascence and had yet to be fully embraced and rolled out by mainstream manufacturers.

"At that time," Rimac said, "we were thinking electric cars would be cool in a few years - the best cars, or with the highest performance and so on.

"We notice [now] that as electrification is becoming mainstream, people at the top end of the sector want to differentiate themselves."

This manifests chiefly in a desire for analogue technology and ICE drivetrains, he suggested, using the analogy that high-end analogue watches command several times as much money as more capable and popular smartwatches.

"An Apple Watch can do everything better. It can do 1000 more things, it's a lot more precise, it can measure your heart rate. But nobody would pay $200,000 for an Apple Watch.

"We do have a market for the Nevera, and it is the best-sold electric hypercar. We have already delivered more than 50 cars out of a total of 150."

He added that "if we did an electric Bugatti, we would have sold an amount of them, for sure, because of the brand", but that amount would have been "nowhere near" the estimated amount it will sell of the V16-engined Chiron successor.

Rimac said he doesn't see demand returning for electric hypercars because, while in the mainstream car segments there will be little prevailing loyalty for individual brands and powertrain technologies, the high-end car segments demand a high level of differentiation and "analogue" appeal.

"I think there is a niche to do things you cannot do with a combustion engine," Rimac said. "It's not about being electric; it's about doing things that other cars can't do and giving a unique experience."

Rimac recently revealed to Autocar that his firm was investigating whether its next car could use groundbreaking nanotube technology, wherein "chemically different" liquid fuels can be used to generate electricity to power motors, thereby doing away with the conventional battery arrangement.

"Rimac isn’t exclusively electric; it’s doing whatever is most exciting at the time,” he said, citing LPG, hydrogen and even diesel as potential fuels that could be used in this set-up.

Meanwhile, he said he sees "no reason" for Bugatti, which Rimac acquired from the Volkswagen Group in 2021, to stop selling ICE cars in the near future.

"We have developed a new V16 engine, and we want to use that engine for a while, and maybe some other engines, and I can't see a reason why it would be impossible."

Source (Archive)
 
The idea of electric 'performance' cars is retarded, the idea of electric SUVS and Sedans is too. The larger the vehicle gets and the more power you want to irk out of it the dumber the idea is, though. EVs should not have gone beyond smart car scale, they should have been left as niche market options of city fags or people who actually never leave their house besides getting groceries or getting the kids to school, and honestly at that point, if your amount of passengers is greater than two, it would be more economical to just get a ICE or hybrid. Batteries simply are not good enough to compete with gasoline, making it so EVs might never be to properly replace ICEs but the insane and power hungry tried to force it to happen.
 
the insane and power hungry tried to force it to happen.
The insane and power hungry successfully pumped and dumped the EV stocks. Now that the economic bubble is the process of bursting and the stock is being dumped there is no longer any incentive to pretend EV's were ever popular enough to warrant the massive investments or a true "green" solution to cheap and reliable combustion cars.
 
Battery EVs definitively lost out to the efficiency (and therefore consumer preference) of ICEs in the 1910's

Even a century later, they can't get them to perform better than ICE already does at equal or lesser cost.


Trying to recall and refight the format battle of the automobile so it plays out the way the elites say it "should" have? No matter how much of your money they have to put on the scales in the form of research grants and subsidies? (and they STILL can't win) ?

It's quite the laugh coming from people who would advocate for the tearing down of Confederate monuments because "We don't celebrate the losers" or call the wants of average people "backwards" and "last century" .
 
Yeah this was always stupid.... but dont go back all the way... just build hybrids. they are the best of both worlds.
 
Without a second-hand market to speak of, EVs as they currently are were always going to stay a gimmick.
Government mandated and sanctioned gimmicks still.
 
Yeah this was always stupid.... but dont go back all the way... just build hybrids. they are the best of both worlds.
Hybrids have also existed almost as long as ICEs and EVs. If you consider the batteries required for vehicle startup and the alternator, they've been a light hybrid all along, too, but that's going into semantics.

1916 hybrid vehicle:

Again, the problem was batteries simply didn't make sense for this shit, as in actually providing enough energy to provide mechanical force to move the vehicle, until maybe the 90s. Even if they were only doing some of the work.
 
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Rimac isn't a household hypercar marque yet like Koenigsegg. Give them a decade and they will be up there with funny Swedish hypercar R&D man.
 
It'll be the fuel cell bubble next as part of the "hydrogen" economy. Let's be real. The fuel cells will run on natural gas/methane. ICE cars will get retrofitted with a cheap conversion kit to burn gas at most. There's not really any reason you HAVE to use a liquid fuel. It's just convenient. As for me, I'm ok with this route. The US and Russia have plenty of nat. gas to go around. Euroswine can cope with their windmills and solar "farms" if they want to play their little green suicide game. It'll be a bit weird when swaglock becomes a household name, but this isn't the worst timeline.

In other news, hybrids are becoming the norm. You don't have to hunt for a Prius anymore. Pretty much any econobeater these days has a hybrid version that lets it get good pickup while undersizing the engine. 40-50 mpg is just your typical hybrid sedan now. You can get them brand new for less than $35k with all the fancy options. There's no damn reason to waste your money on an EV.
 
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