Richard Meyer v. Mark Waid (2018)

[ApatheticViewer]

Marketing departments are still trying to understand online behavior, and they are looking at Tumblr posts and responses because it gets the most exposure, so it must be the right direction.

Is this why this shit happens? I'm genuinely curious how stupid these marketing people are.

To see a dozen woke property's continuously fail and think "yea this time. The kids will love this"

 

[Slartibartfast]

Is this why this shit happens? I'm genuinely curious how stupid these marketing people are.

To see a dozen woke property's continuously fail and think "yea this time. The kids will love this"

Basically, yes. Look at any property with a fandom over the last 15 years, and you'll see an increasingly divided fandom split between being "woke" and staying true to the original spirit of the property. Traditional marketing firms looking at the online side of things see the amount of "interaction" with the property to determine what should more sales.

The best example of this is Tumblr. One person who works in a comic store (and has an account specifically derisive of "mainstream" comics) shares a scan of a Marvel page with "woke" value, and this gets shared a thousand times. It's what the majority of people are talking about in easily searchable areas online, really. Marketing assumes that everyone talking about it is someone who will buy the comics if they cater more to them. They cater, the same person scans a page and shares it online, causing more "engagement" with the product, spiraling the whole thing out of control.

 

[beautiful person]

Basically, yes. Look at any property with a fandom over the last 15 years, and you'll see an increasingly divided fandom split between being "woke" and staying true to the original spirit of the property. Traditional marketing firms looking at the online side of things see the amount of "interaction" with the property to determine what should more sales.

The best example of this is Tumblr. One person who works in a comic store (and has an account specifically derisive of "mainstream" comics) shares a scan of a Marvel page with "woke" value, and this gets shared a thousand times. It's what the majority of people are talking about in easily searchable areas online, really. Marketing assumes that everyone talking about it is someone who will buy the comics if they cater more to them. They cater, the same person scans a page and shares it online, causing more "engagement" with the product, spiraling the whole thing out of control.

I'm guessing then that these marketing researchers aren't following through by clicking on these people's profiles, where they would find the Paypal "donate to my living expenses fund!" links that 90% of the userbase have.

 

[Water-T]

I'm guessing then that these marketing researchers aren't following through by clicking on these people's profiles, where they would find the Paypal "donate to my living expenses fund!" links that 90% of the userbase have.

Exactly. "People sharing images for free online" does not equal "People who go to comic shops weekly and drop $100 on a pull list"

 

[Slimy Time]

I'd bet if Zaid contributed anything whatsoever to this motion, it was the nonsensical, irrelevant tirades about Meyer that had nothing to do with jurisdiction, since Zaid apparently is completely oblivious as to what the case is even about. If not, he's not said a single word that betrays any knowledge of what is even in the case, and what he has said is actively harmful to his client's case.

I thought his contribution was an increased bill...

 

[AnOminous]

I'm guessing then that these marketing researchers aren't following through by clicking on these people's profiles, where they would find the Paypal "donate to my living expenses fund!" links that 90% of the userbase have.

Or just look at the history of one company after another pandering to these useless fucks and immediately losing huge amounts of money.

 

[Vampy]

Or just look at the history of one company after another pandering to these useless fucks and immediately losing huge amounts of money.

But that wasn't true socialism Woke, this time it'll work!

 

[Water-T]

Basically, yes. Look at any property with a fandom over the last 15 years, and you'll see an increasingly divided fandom split between being "woke" and staying true to the original spirit of the property. Traditional marketing firms looking at the online side of things see the amount of "interaction" with the property to determine what should more sales.

Another thing that muddies the waters is that Black Panther, Captain Marvel, and the main Star Wars sequels made big bucks, so these marketers think, "Wokeness does bring in the moolah!"

Um, No. It's because they're movies with the words "Star Wars" or "Marvel" in the title. They don't realize that both are properties that bring asses in seats based on name recognition alone. They also don't realize that these are properties that raked in insane box office way before "wokeness" was a thing, and their success had nothing to do with making sure there was a black Muslim amputee trans woman in the cast.

 

[KingofNothing]

Another thing that muddies the waters is that Black Panther, Captain Marvel, and the main Star Wars sequels made big bucks, so these marketers think, "Wokeness does bring in the moolah!"

Um, No. It's because they're movies with the words "Star Wars" or "Marvel" in the title. They don't realize that both are properties that bring asses in seats based on name recognition alone. They also don't realize that these are properties that raked in insane box office way before "wokeness" was a thing, and their success had nothing to do with making sure there was a black Muslim amputee trans woman in the cast.

Black Panther is in a weird spot, the movie itself wasn't really woke, but the shill media surrounding it sure was making that claim.

 

[Coccxys]

Um, No. It's because they're movies with the words "Star Wars" or "Marvel" in the title. They don't realize that both are properties that bring asses in seats based on name recognition alone. They also don't realize that these are properties that raked in insane box office way before "wokeness" was a thing, and their success had nothing to do with making sure there was a black Muslim amputee trans woman in the cast.

Then of course when they kill the golden goose 2 or 3 films down the line when the people those thing once drew are turned off it's time to fire up the shill media to blame the fans. Or worse the mess surrounding Solo where they went off claiming it didn't do well because audiences don't want a white male lead. No, that was because of the nonsense in the past Jedi choking the golden goose into a coma.

 

[Slimy Time]

Black Panther is in a weird spot, the movie itself wasn't really woke, but the shill media surrounding it sure was making that claim.

BP had the woke black man as a villain. If people followed what he/woke black people wanted to do, it would be self destructive.

 

[KingofNothing]

BP had the woke black man as a villain. If people followed what he/woke black people wanted to do, it would be self destructive.

Yea, but they killed him off because that nigga was crazy. Also he was the villain, like you said.

 

[HTTP Error 404]

Or just look at the history of one company after another pandering to these useless fucks and immediately losing huge amounts of money.

Usually they have some dangerhair intern working for almost nothing (while crowdfunding rent or living in their parents' third condo) who filters this information.

 

[The Wisdom of Bassets]

Is this why this shit happens? I'm genuinely curious how stupid these marketing people are.

To see a dozen woke property's continuously fail and think "yea this time. The kids will love this"

OK, think about this long form:

You begin with college level business/marketing courses staffed by the same people that march with pussy hats and created the same automatons that caused the Evergreen College fiasco. And I can say that conclusively as my daughter had to deal with that constantly when getting her master's in Business Management, I don't even want to get into what passes for 'teaching economic theory.'

THEN your grad (with a minor in women's/gender studies) interns at a marketing firm and is taught the actual ropes by the people who graduated in the class the prior year/years and miseducated by the same teachers. Add in their own addictions to twitter and tumblr for a nice bonus.

You end up with real life output like the one presented in this parody and I defy anyone to tell the difference between this and the recent Gillette or Pepsi ads.

This Is a Generic Millennial Ad

This Is a Generic Millennial Ad, created with And/Or studio, shows how easy it is to appeal to anyone born between 1980 and 2000. The good news? Thanks to so...

www.youtube.com

Because unless the ad matches the 'current truth' to the letter, the hate mobs will form on social media.

 

[Jub-Jub]

Got a link to that?

What part? about pushback from 'the industry' Exhibit A and B

Docket for Meyer v. Waid, 1:18-cv-00800 - CourtListener.com

Docket for Meyer v. Waid, 1:18-cv-00800 — Brought to you by the RECAP Initiative and Free Law Project, a non-profit dedicated to creating high quality open legal information.

www.courtlistener.com

Waid's facebook threat and general long term hatred? @emspex had a few in the first few pages of the CG thread. There's also followup after he found out that Meyer could kick the shit out of him and backtracked 'oh, oh, no that wasn't a threat...' but i'm not looking for it

I don't think this professional 'secret' facebook group is tied specifically to Waid, but he's talking about shit going very wrong 2 days after pro's planning to 'trigger' DnC into violence.

 

[Far Queue]

Exactly. "People sharing images for free online" does not equal "People who go to comic shops weekly and drop $100 on a pull list"

If you really want to know what people want to watch, listen to, or otherwise consume, find out what's most popular on Pirate Bay or some other similar site. If people won't even go out of their way to download it at zero cost, they probably won't pay for it anyway.

 

[RodgerDodger]

In Defense of Mark Waid

So remember, donate to the Mark Waid Legal Defense Fund. Support an Angry Privileged White Man in his crusade to stand up and tell marginalized people what to do, say and think! Only you can make a difference.

I so love JustSomeGuy

 

[Empty Donation Box]

Basically, yes. Look at any property with a fandom over the last 15 years, and you'll see an increasingly divided fandom split between being "woke" and staying true to the original spirit of the property. Traditional marketing firms looking at the online side of things see the amount of "interaction" with the property to determine what should more sales.

For some strange reason it's like everyone with a marketing degree still believes that internet points = sales. Internet points are literally the opposite of sales.

If you really want to know what people want to watch, listen to, or otherwise consume, find out what's most popular on Pirate Bay or some other similar site. If people won't even go out of their way to download it at zero cost, they probably won't pay for it anyway.

Exactly.

 

[James Smith]

Black Panther is in a weird spot, the movie itself wasn't really woke, but the shill media surrounding it sure was making that claim.

Are you kidding? It was super woke. The black guy died at the end implied he'd rather die than be enslaved!

"“Bury me in the ocean, with my ancestors that jumped from the ships, because they knew death was better than bondage.”

Ignore the fact that he was from fucking Wakanda and people from Wakanda were never enslaved. It's totally woke!

 

[DragoonSierra]

I'd bet if Zaid contributed anything whatsoever to this motion, it was the nonsensical, irrelevant tirades about Meyer that had nothing to do with jurisdiction, since Zaid apparently is completely oblivious as to what the case is even about. If not, he's not said a single word that betrays any knowledge of what is even in the case, and what he has said is actively harmful to his client's case.

Im not sure what Zaids function is in this lawsuit.