George Whale: The dominant ideology – of equality, diversity, multiculturalism and globalism – you describe as a "quasi-religious orthodoxy". But isn't that they key to its success, that it replicates the fantasy, 'feel good' aspects of religion? Aren't you in fact advocating a 'feel good far Right' to replace it?
Alex Kurtagic: Not in the sense that you imply. When I talk about the importance of making people feel good about themselves, I am not talking about 'fooling' them with fairy tales. I am talking about providing them with a moral justification that enables them to criticise the dominant ideology and feel righteous in the process. Opponents of egalitarianism have hitherto focused on showing how egalitarians are hypocrites and how the empirical data runs consistently against them. You may have noticed that this approach has proven spectacularly unsuccessful. At most it has attracted proud contrarians, the nothing-to-lose, outsiders, idealistic hyperintellectuals, people with an inborn elitist temperament and combinations of the above. Even the most seasoned among them can be made to feel shame and discomfort when confronted in public or outside their support network. Altering the dynamics will require the ability to articulate an elitist position in the affirmative and without fear, shame or discomfort, in public or among friends and family, and irrespective of whether they agree or disagree. And this is possible if the affirmation comes from an ethical position.