- Joined
- Apr 17, 2018
The budget for the next game is going to be so ass in comparison.Not only is Pokémon still sponsoring the first intermission report for team USA's Olympic hockey games (this is an expensive sponsorship, where normally you'd get huge companies like car manufacturers and banks and insurance giants), but they also re-ran their normie-celebrity-filled Super Bowl ad in the highly-viewed slot immediately after the end of the period.
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I get that they have a big announcement coming in like two weeks, and that this is the point of advertizing.
But it's still really weird to me to see Pokémon presenting themselves like a credit card company or a luxury brand or an international airline, where the point of the ads is just to keep them in people's minds, just as the brand itself. As opposed to an ad where they're showing off a particular new product.
It's like they're trying to put themselves into that higher tier of companies. Not the "rich" companies, but the "elite" ones. The "accepted" ones. The ones with a certain globohomo normie gloss to them. The ones with the YouTube ads that are harder to skip. The ones that you almost "can't" criticize. Like they're up there in terms of normie prestige with shit like Boeing and Pfizer and MasterCard.
Did they finally look at their books and realize how big they actually were? Is this some cultural shift among leadership? Directive from Nintendo about how they should present themselves? Or does this signal some other change on the horizon?
Pokemon is the highest grossing multimedia franchise for a very good reason, they skip on paying for the actual game development.