It's a boring, bizarre procession of celebrities
(I'm assuming) who are here to tell us, in a roundabout way, in painfully-contrived scenarios, with the least-natural delivery possible, about how much they like their favorite Pokémon. And these are
famous
people, so you should like whatever
they like, right? Don't worry about the direction of the franchise! No thoughts! Just smile and nod along! Feel the vibe!
TPC didn't show us something new and interesting to get excited for—which, if we'd gotten that, would make us like their brand on our own. Organically.
TPC instead showed us a video of other people who like their brand, which really only serves as some strange social enforcement mechanism about how we're
already supposed to like their brand.
Maybe there's a cultural difference that I'm not getting. I get the sense that this was supposed to feel like a celebration
(wallowing in the past again, TPC?). So many years, so many memories, blah blah blah. But then why would that be worth buying a Super Bowl ad spot for? Just as a flex? To remind normies that you're still around in the least-engaging way possible? Is this some Japanese corporate dick-measuring thing?
Instead of a celebration, it feels like some weird social policing, beneath a layer of absolute insipidness. Like we're being shown some weird middle-school clique, and told that we
really should be part of the in-group.
Maybe part of why it doesn't work for me is because all celebrities just feel so fucking fake and meaningless these days. They've lost all of the cachet that they used to have—but big institutions and companies are the last ones to get it.
Here's music person you've never heard of. Here's famous guy with insane politics who you know clearly and unambiguously hates you. Here's foreign person who's really big somewhere else, trust us. Here's person with no connection to anything that you're actually interested in. Here's person who you thought was dead.
I don't care. Show me a fucking Pokémon, TPC.
They're what I like. Not these people.